Associate Director, Brand - Minneapolis - 24 Seven

Description

Associate Director, Brand & Integrated Marketing (Healthcare / Medical Device)

Contract type: Full-Time

Location: Minneapolis, Minnesota

Specialty: Marketing

Salary: $130,000-$145,000 per year

Remote: No

Reference: 507184

Contact name: Calvin Pupkes

Job description

Department: Global Brand & Marketing

Reports To: VP, Global Brand & Customer Acquisition

Employment Type: Full-Time (Permanent/Direct Hire)

Location: Downtown Minneapolis, Hybrid 3x per week

Compensation: $130,000–$145, % annual bonus, 401K match, industry‑leading PTO

About the Role

We're hiring an Associate Director, Brand & Integrated Marketing to lead end‑to‑end brand strategy and integrated marketing initiatives across a portfolio of healthcare / medical device offerings for a global healthcare client. This role is responsible for strengthening brand equity, driving qualified demand, and ensuring a consistent, differentiated brand presence across customer touchpoints. The ideal candidate is a modern, full‑funnel marketer—equally comfortable shaping brand narrative and leading integrated campaigns that connect upper‑funnel brand building to mid‑and‑lower‑funnel performance outcomes. You'll partner closely with cross‑functional teams (marketing, insights, product, commercial, retail/field, and customer experience) and lead agency relationships to deliver measurable impact.

Brand Strategy & Positioning

• Lead development and refinement of brand positioning, architecture, and value propositions for a portfolio of healthcare/medical device offerings.
• Translate category, competitor, and audience insights into differentiated brand strategies and go‑to‑market frameworks.
• Define and champion brand guidelines (visual identity, tone of voice, messaging hierarchy) and ensure consistent application across channels and partners.
• Partner with product, retail/field, and customer experience teams to embed brand strategy across the end‑to‑end customer journey.

Integrated Campaign Development

• Lead fully integrated campaigns (TV/video, digital, social, audio, OOH, experiential, and in‑person/retail environments) from brief through execution and optimization.
• Write strategic briefs that connect business objectives, customer insights, and brand strategy into clear campaign platforms and creative territories.
• Oversee creative direction and narrative across assets, balancing brand‑building and performance goals.
• Partner closely with acquisition and lifecycle teams to align campaigns with landing experiences, lead‑generation programs, and CRM messaging.

Media & Channel Stewardship

• Collaborate with internal stakeholders and media partners to define channel roles across the funnel and build media approaches that reinforce brand objectives.
• Ensure message cohesion across linear and streaming TV, paid social, search, display, email/CRM, website, and retail/field environments.
• Support always‑on content strategies (editorial/educational content, testimonials, thought leadership, partnerships) that sustain visibility and credibility.
• Evaluate sponsorships, partnerships, and co‑marketing opportunities that strengthen reach and brand trust with priority audiences.

Performance, Insights & Optimization

• Define success metrics and measurement frameworks for brand initiatives (awareness, consideration, preference, brand health KPIs, and business outcomes).
• Interpret quantitative and qualitative data (brand trackers, campaign performance, audience research) to identify insights and optimization opportunities.
• Build a test‑and‑learn agenda for creative, messaging, and channel strategies to continuously improve effectiveness.
• Develop clear, story‑driven performance readouts and recommendations for senior leadership and stakeholders.

Stakeholder & Agency Leadership

• Serve as a strategic partner to key business units and commercial teams, ensuring brand initiatives support growth priorities.
• Lead and manage creative agencies, consultancies, and production partners—holding teams accountable to quality, timelines, and outcomes.
• Work cross‑functionally with digital marketing, retail/field operations, training, and communications to align priorities and ensure seamless execution.
• Influence internal stakeholders on brand best practices, adoption of national campaigns, and consistent use of brand standards.

Governance & Team Leadership

• Establish governance processes for brand approvals, asset management, and localization to maintain quality and consistency at scale.
• Provide coaching and strategic guidance to internal contributors (direct or matrixed), fostering a culture of collaboration, speed, and innovation.
• Act as a thought leader on modern brand building—bringing together data, technology, and creativity in a performance‑oriented environment.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's a plus).
• 7–10+ years of progressive experience in brand marketing, integrated marketing, or go‑to‑market roles—ideally within healthcare, medical device, multi‑location retail, or consumer services.
• Proven track record leading large‑scale integrated campaigns across TV/video and digital channels with clear evidence of business impact.
• Strong understanding of full‑funnel marketing and how brand and performance tactics work together to drive growth.
• Experience partnering with media and creative agencies and thriving in complex, matrixed stakeholder environments.
• Strong analytical orientation—comfortable using research and performance data to drive decisions and optimize.
• Exceptional communication, storytelling, and presentation skills; able to influence senior leaders and non‑marketing stakeholders.
• Highly organized, self‑directed, and comfortable operating in a fast‑paced environment.

Preferred Skills & Tools

• Familiarity with analytics and reporting tools (e.g., Adobe Analytics, Google Analytics, Power BI) and brand tracking platforms.
• Experience with CRM and marketing automation ecosystems.
• Exposure to regulated categories and claims/compliance review processes is a plus.

Why Join

Join a high‑impact brand team where you'll shape strategy, lead integrated campaigns, and influence the customer experience across touchpoints—building a differentiated brand in a growth‑focused environment. Ultimately, your work will help more people access and benefit from life‑changing medical devices—supporting better healthcare journeys across the country. If you're looking for a marketing role where strategy, creativity, and performance connect to real‑world impact, we'd love to hear from you—apply today.

Recruiter

Calvin Pupkes