Senior Content Manager - Cambridge, United States - Veralto

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    Full time
    Description
  • Veralto's Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans.
  • And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world's food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day.
  • The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.
  • We are building the intersection of digital and experiential marketing to help achieve our mission.
  • What You'll Do:The Senior Content Manager reports to the Senior Director of Strategy and Digital Operations and will work with a team of agencies, curators, and freelance writers to develop and execute our digital content strategy.
  • As Senior Content Manager, you will leverage your experience as an imaginative storyteller who has a true love for all aspects of design and work closely with cross-functional teams and agencies to develop and implement, thoughtful, relevant, and trending digital content that will help Pantone reach its strategic business objectives.
  • Work closely with data teams to develop comprehensive dashboards and reporting frameworks to track the effectiveness of customer initiatives across web, marketing, and digital.
  • Bachelor or Master's degree in a relevant field, ideally Journalism, Creative Writing, Marketing, or equivalentExperience in digital transformation a plusExperience developing and editing long-form thought leadership pieces, short-form blog posts, and technical case studiesSignificant experience acting in an editorial and proofreading capacity.