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- Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights
- Develop and manage a lead generation and lead nurture campaign including paid and direct channels
- Collaborate with Marketing Strategy, Agency, Creative and other CE teams to collect campaign inputs, present media strategies, manage campaign message distribution and share performance results and optimizations for campaigns
- Provide message distribution instructions to Activation partners across channels.
- Track spending and update media budgets and flowcharts for accuracy in planning and activation.
- Prioritize vital project coordination efforts across internal departments to ensure successful plan launches (Including Activation, Creative, Privacy, Platform, and Finance.)
- Having knowledge and experience with Lead Generation and Lead Nurture campaigns is a plus but not required.
Required Qualifications & Skills
- Proven experience (preferred minimum of 3+ years) with Cross-Channel Media Planning, Execution and Media Buying; Broadcast, Digital, Programmatic, or Search Marketing experience.
- Demonstrated history of project management with diverse teams within a Marketing organization or agency.
- A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
- Expertise in using Smartsheet or Workfront.
Education
- Bachelor's degree in Advertising, Marketing, or Communications, or equivalent work experience.
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at#DXMedia#DX Marketing
Customer Engagement Manager II-Strategy Planning - Celebration, United States - Disney Experiences
Description
About the Role & Team
Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences (DX). We connect consumers to the place where dreams come true through the development of well-rounded, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.
We are looking for a CE Manager II – CE Strategy, Planning and Integration to join our dynamic team. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns for your assigned line of business. If this sounds like you, we encourage you to apply
You will report to the Manager, Customer Engagement-Strategy Planning & Integration