Content Marketing Specialist - Franksville, WI,
14 hours ago
Job description
Reports To
Director of Marketing (or Marketing Manager)
Role Overview
Quick Cable is seeking a highly organized and execution-focused Marketing Coordinator to support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives. This role is ideal for a detail-oriented marketer who enjoys managing multiple initiatives, maintaining digital assets, and supporting demand-generation efforts in a B2B manufacturing environment.
The Marketing Coordinator will play a hands-on role in executing social media, website updates, email marketing, customer surveys, and eCommerce support—working closely with Marketing, Sales, Product, and external partners to ensure consistent, high-quality brand execution.
Key Responsibilities
Digital & Website Management
- Maintain and update the Quick Cable website, including product pages, landing pages, content updates, and basic SEO best practices.
- Coordinate website content updates with Product, Sales, and Engineering teams.
- Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts.
Social Media & Content Execution
- Execute social media posting schedules across LinkedIn and other relevant B2B platforms.
- Assist in developing and publishing product, application, and company content in alignment with brand guidelines.
- Monitor engagement, comments, and basic analytics to inform content optimization.
- Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
- Support newsletters, product announcements, promotions, and customer communications.
- Maintain email lists, segment audiences, and ensure data hygiene.
- Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination.
- Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
- Help monitor eCommerce performance and customer behavior trends.
- Coordinate customer, distributor, and internal surveys to gather feedback and insights.
- Support survey setup, distribution, data collection, and basic analysis.
- Help translate insights into summaries and action items for Marketing and leadership teams.
- Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
- Coordinate with external vendors, agencies, and internal stakeholders as needed.
- Maintain marketing assets, templates, and documentation.
- Support trade shows, promotions, and special initiatives as assigned.
Qualifications
- 5-7 years of marketing, communications, or digital marketing experience (B2B preferred).
- PORTFOLIO required
- Hands-on experience with social media, email marketing, and website content management.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- High attention to detail and follow-through.
Preferred
- Experience in B2B manufacturing, industrial products, or technical markets.
- Familiarity with CMS platforms (WordPress, Shopify, or similar).
- Experience with marketing automation tools (HubSpot preferred).
- Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
This is an exciting time to join a growing company with new leadership. This role offers strong growth opportunities and the chance to be part of a team where great things are happening.
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