- Create in-depth content inventories and prepare content audits for all website redesign projects.
- Perform competitive analyses for client websites.
- Define the information architecture (IA), website templates, content patterns and functionality for research, design and development.
- Act as a champion with internal teams to explain the reasoning for strategy and promote awareness and team collaboration.
- Educate internal teams and clients on content strategy best practices, content governance, and writing for the web.
- Lead and assist with content transfer work for assigned projects, including training internal team members as necessary to help with large projects.
- Provide training for clients on CMS platforms, Sitka Insights and ad hoc website additions.
- Create training materials and documents for client projects.
- Handle all content strategy pre-launch tasks for assigned projects including redirects, content reviews, content updates, etc.
- Manage and assist clients with ongoing content management.
- At least 2 - 3 years demonstrated experience in content strategy or website management.
- A Bachelor's degree in Communications or a related discipline.
- Experience using analytics tools such as Google Analytics.
- Knowledge of writing for web best practices.
- Copywriting experience is desirable, but not required.
- Strong communication skills with the ability to educate and inform stakeholders and internal teams.
- Ability to foster collaborative relationships with key external stakeholders and work effectively and respectfully with a diverse group of people.
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Content Strategy Specialist - Tacoma, United States - SiteCrafting, Inc
Description
Job Description
Job DescriptionSalary: $68k-$78kSummary
We are looking for a Content Strategy Specialist to join our team full-time. As Content Strategy Specialist, you will be responsible for developing and executing content strategy for our client's website projects. If you understand how content informs web development and design and can identify patterns of content and how to organize them, then we'd love to have you join our team.
The ideal candidate will provide tactical and strategic support to our content strategy team. You will act as a client advocate by digging into their business goals and user needs and translating them into content recommendations. You feel comfortable performing content audits, digging into analytics and providing recommendations informed by data. You also stay informed on content strategy best practices.
This is a full-time position that reports directly to the Manager of Content Strategy. You will be supporting projects that directly impact the lives of others, and you'll be a big part of our continued growth and our clients' success.
Job Responsibilities
What We're Looking For
To be a great fit for this role, you should have:
How We Work
Projects occasionally may fly solo, but more often than not, you will collaborate with other team members for work assigned. We routinely bounce between text chat, video chat, screen sharing, and phone calls, so being available for a quick chat or a meeting is desirable. While there may be reasons to work slightly different hours than the rest of the team, you do need to keep communication levels high and be available for internal and client meetings as well as planning sessions.
Where We Work
We're headquartered in downtown Tacoma, WA. We know that remote work is here to stay. Even before the pandemic hit, we had employees that primarily worked remotely and would pop into the office every once in a while. While we'd love to have you in person at our office, we know that just might not be possible. As long as you live in the state of Washington, we're happy to have you join our team remotely.
Who You Are
You have a passion for content strategy and connecting people with businesses. You enjoy telling stories and know how to connect with the right audience. You're on top of emerging digital and social trends and anticipate how to apply that to client goals.
You're most likely a digital marketer with a couple years of experience or have equivalent experience outside of a traditional job. If you have a passion for creating digital strategies and digging into data and sharing our values, we'd love to hear from you.
Who We Are
SiteCrafting is a full-service digital agency. Our mission is to craft digital experiences that inspire, empower, and delight. Our team of project managers, designers, developers, usability experts, and web strategists have been crafting award-winning web projects since 1998. We are based in downtown Tacoma, WA, and currently have over 35 full-time employees that support clients across a wide variety of industries. In addition to delighting our clients, we offer medical, dental, vision, life and 401(k) matching to our employees.
Equal Opportunity Employer
SiteCrafting is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. SiteCrafting makes hiring decisions based solely on qualifications, merit, and business needs at the time.
