Senior Manager, Product Marketing - Richmond - EAB

Description

About EAB At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data‑driven insights and best‑in‑class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
Seramount, part of EAB, is a strategic business dedicated to providing employee‑centric talent solutions and strategies that help forward‑thinking organizations prepare for the workplace of tomorrow. We provide employers with integrated tools that provide a strategic and holistic map for setting new workplace culture standards. Over the past four decades we've built deep, data‑powered intelligence on the employee experience, allowing us to address specific client workplace challenges. We excel in serving as our members' go‑to partner in developing and progressing their strategies to unlock what's possible with a truly engaged workforce. Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to advance more inclusive corporate cultures.

The Role In Brief

Seramount is seeking a Senior Product Marketing Manager to drive the growth of new‑to‑market product(s) for HR leaders and their teams by developing and executing go‑to‑market strategies that position the product effectively, communicate its unique value, generate demand, and accelerate success of the larger Seramount business. The position may be based in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental United States.

Primary Responsibilities

• Product messaging and positioning – develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors.
• Market, customer, and competitive analysis – fully understand the Seramount buyers and personas, industry and market trends, and the other competitive products in the space. Translate product features into customer benefits, familiarity with competitive products, and market research.
• Sales enablement – partner with sales teams to create compelling enablement assets such as training decks, FAQs, ROI calculators, case studies, one‑pagers, and demos to effectively sell our products and help close deals that are in pipeline.
• Marketing content development and calendar management – develop and manage a comprehensive marketing content calendar. Conceptualize and craft compelling marketing materials—including blogs, infographics, webinars, insights papers, and case studies—tailored for multiple channels such as email, web copy, conferences, and presentation decks.
• In‑person and virtual executive roundtables – drive agenda creation of prospecting events, ensuring content and speaker selection align with event themes and resonate with target audiences.
• Data analytics – use performance metrics to refine content strategies, identifying opportunities for improvement and innovation in partnership with digital and demand generation teams.
• Stakeholder management – work closely with cross‑functional teams to align on messaging, positioning, and goals. Build consensus, alignment, and engagement inside and outside of the marketing team.

Basic Qualifications

• Bachelor's degree or equivalent experience.
• 3‑4+ years of producing B2B content or equivalent B2B experience.
• Strong communicator and writer with the ability to clearly express complex ideas and adapt language, format, and style for various mediums and audiences.
• Strong design skills using tools such as PowerPoint and Canva.
• Ability to analyze data and extract insights to tailor messaging and iterate strategy.
• Experience developing sales enablement tools in partnership with commercial teams.
• Strong collaboration skills and receptivity to feedback from internal stakeholders.
• Ability to ideate, strategize, and take ownership/manage projects from beginning to end.
• Adaptability in a fast‑paced, lean environment with a passion for innovation.
• Ability to travel to industry conferences/work related events (about 4 times a year).
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

Compensation

The anticipated starting salary (base) range for this role is $55,000 – $80,000 per year. Actual salary varies due to factors that may include but are not limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, in addition to paid firm and floating holidays.
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
• 401(k) retirement savings plan with annual discretionary company matching contribution.
• Health savings account, healthcare and dependent care flexible spending account, and pre‑tax commuter plans.
• Employee assistance program with counseling services and resources available to all employees and immediate family.
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phase back to work program for birthing and non‑birthing parents.
• Access to milk shipping service to support nursing employees during business travel.
• Discounted pet health insurance coverage for dog and cat family members.
• Company‑provided life, AD&D, and disability insurance.
• Financial wellness resources and membership in a robust employee discount program.
• Access to employee resource groups, merit‑based advancement, and dynamic professional growth opportunities.

Benefits kick in day one; learn more at

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment‑based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.