Digital Marketing Specialist - Butte, United States - Softcom Systems Inc

Description

Job Description

Expectations/Key Responsibilities:

• Build and manage comprehensive paid media, paid search, and paid social media campaigns in support of our domestic and international sales team.
• Sharpen and adjust Digital Marketing Strategy based upon digital metrics and Key
• Performance Indicators for maximum effectiveness in Brand Awareness and Lead Generation.
• Develop marketing collateral, including images, videos, and text copy for paid media campaigns in collaboration with the marketing team.
• Develop and present data for relevant email campaigns using Salesforce and Google Analytics.

Minimum Skills and; Qualifications:

• BS in Business, Marketing, or equivalent.
• Technology Savvy Skills are Imperative, BS in Engineering or Physics is a plus.
• 4-8 Years of Successful Experience in a Digital Marketing role or equivalent.
• Creative capabilities (creative writing, graphics, audio, and video) are essential.
• Experience with Salesforce, Programmatic advertising, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Pardot, and LinkedIn Ads Campaign Manager.