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  • MarTech Specialist- Google Analytics - New York - Quantum World Technologies Inc.

    Quantum World Technologies Inc.
    Quantum World Technologies Inc. New York

    2 months ago

    Description
    MarTech Specialist- Google Analytics
    NY City, NY (Onsite, Hybrid) - 2, 3 days office

    10 Years' Experience


    Job Description:
    Good experience in Google Analytics
    Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products
    Candidate should have at least hands on expertise on GA GTM and Braze
    Experience in retail B2C industry digital applications
    Experience in transactional applications vs content applications
    Experience managing MarTech across omni channel applications like website mobile apps ipad is a must
    Excellent communication and prior experience working directly with business stakeholders on design development rollout and review responses
    Work experience with offshore teams


    Key Responsibilities:
    Responsible for identifying the best marketing automation software and other technology solutions implementing them into the clients existing technology stack and ensuring all marketing strategies align with clients' objectives
    To have strong problem-solving skills and candidate must be able to interpret metrics such as conversion rates cost per lead and click through rates to gain insights for future improvement
    To play a crucial role in optimizing marketing campaigns customer engagement and overall business performance through data analysis and leveraging various marketing technology tools
    Work closely with the marketing team digital marketing data Developers to identify opportunities measure performance and recommend strategies for improving marketing efforts
    The role involves data analysis reporting and the effective utilization of marketing technology tools Braze mParticle Branch Snowflake Google Analytics Firebase Google Tag Management
    Collect monitor and analyze data using KPIs such as click through rate conversion rate or cost per lead Braze
    Suggest ways to increase customer acquisition demand generation and revenue
    Expertise Intermediate level in using new technology solutions such as project management software digital advertising platforms and database management and analytics

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