Sr Director, Global Product Marketing - Salt Lake City - BioFire Diagnostics

Description

Position Summary

The Senior Director, Global Product Marketing – Molecular Panels leads the development and execution of the global strategy for molecular panels, ensuring bioMérieux's portfolio delivers high-quality, innovative, and customer‑centric solutions. This role translates market and customer insights into actionable product strategies, guiding R&D and cross‑functional partners to align innovation with business growth. As a key member of the Molecular Franchise leadership team, the Senior Director ensures strategic coherence across the portfolio and plays a pivotal role in shaping the future direction of the franchise. This position drives impact by bridging science, market understanding, and commercial success to advance the company's mission in molecular diagnostics.

Primary Duties

1. Define the global marketing strategy for molecular panels, ensuring alignment with the company's innovation and growth objectives.
2. Lead portfolio planning and prioritization, identifying high‑potential opportunities based on market trends, customer insights, and competitive dynamics.
3. Translate customer and clinical needs into product requirements, collaborating with R&D to shape development priorities and ensure market relevance.
4. Drive innovation by anticipating emerging technologies and evolving diagnostic practices to guide new panel concepts and business cases.
5. Ensure product quality and differentiation by integrating performance, usability, and workflow excellence into product definitions.
6. Collaborate closely with PMO and R&D (and other stakeholders) to ensure project timelines, resources, and development milestones align with business goals.
7. Partner with Medical Affairs and Market Access to incorporate clinical validation and health economics considerations early in product development.
8. Lead voice‑of‑customer (VOC) and market research programs to maintain a deep understanding of evolving customer needs and adoption barriers.
9. Develop business models and value propositions that demonstrate clear clinical and economic value to customers and stakeholders.
10. Support strategic planning and long‑range forecasting, providing market assumptions and input to the Franchise Strategic Plan (StratPlan).
11. Collaborate with regional and downstream marketing teams to ensure a seamless transition from development to commercialization.
12. Monitor market performance and competitive activity to adjust strategies and maintain portfolio leadership.
13. Lead and develop a high‑performing global team, fostering a culture of innovation, accountability, quality, and customer centricity.
14. Represent the franchise in cross‑functional governance bodies, ensuring alignment across R&D, commercial, and operational teams for successful product launches and lifecycle management.
15. Perform all work in compliance with company quality procedures and standards.
16. Perform other duties as assigned.

Requirements

1. Bachelor's degree in Molecular Biology, Biomedical Engineering, or related Life Science or in Business fields required.
2. 8+ years of product marketing experience in the IVD Molecular industry, preferably in a global capacity including:
   
   1. Minimum of 3 years of professional team management experience.

Knowledge, Skills, and Abilities

1. Business acumen to understand how a business operates and how to make it successful.
2. Flexibility, being highly adaptable and resilient to thrive in a dynamic work environment.
3. Leading without authority through influence and guidance of others towards a common goal by using expertise, persuasion, and personal qualities to inspire action.
4. Effective and efficient problem analysis that leads to high‑quality decisions.
5. Problem solving to find solutions to complex business challenges.
6. Manage and meet competing deadlines, requiring careful prioritization and time management to ensure all tasks are completed on time.
7. Effectively deal with ambiguity requiring adaptability, critical thinking, and proactive communication to navigate situations with limited details.
8. Creativity in forming new ideas, solutions, and approaches to challenges; to think outside‑the‑box.
9. Thriving in a fast‑paced environment by managing tasks, multitasking, and adapting quickly to maintain productivity.
10. Practicing time management to allocate tasks, balance priorities, and meet deadlines efficiently.
11. Informing others by sharing clear, timely information to ensure alignment.
12. Driving continuous improvement by evaluating processes and implementing necessary changes.
13. Troubleshooting issues to identify and resolve problems efficiently.
14. Demonstrates assertiveness and confidence in the face of a challenge.
15. Solution oriented in the face of conflict.
16. Comfortable giving clear, direct, and actionable feedback.
17. Drive for Results: Drive for Results while successfully removing barriers.
18. Ability to work cross‑functionally allowing for better collaboration and communication when working across teams to achieve shared objectives.
19. Ability to cooperate with others at all levels including leadership.
20. Effective Presentation Skills – including the ability to present technical data.
21. Build and maintain positive, productive interactions with colleagues.
22. Inspire and energize individuals to achieve their best performance.
23. Create and nurture a group of individuals who work well together to achieve common goals.
24. Communicate and guide a team towards a shared, inspiring future.
25. Fosters a culture of inclusiveness among all team members.
26. Consistently uphold and reflect the core ethical principles and values that bioMérieux promotes.
27. Emotional intelligence by having the ability to recognize, understand, and manage one's own emotions, as well as the emotions of others.
28. Actively and attentively listen to others, ensuring a clear understanding of their messages, needs, and concerns.

Working Conditions & Physical Requirements

1. Ability to remain in stationary position, often standing, for prolonged periods.
2. Ability to ascend/descend stairs, ladders, ramps, and the like.
3. Domestic Travel: 10%
4. International Travel: 20%

Compensation and Benefits

The estimated salary range for this role is between $170,000 - $215,000. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux's bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate's experience and will be presented in writing at the time of the offer.

In addition, bioMérieux offers a competitive Total Rewards package that may include:

• A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
• Company‑Provided Life and Accidental Death Insurance
• Short and Long‑Term Disability Insurance
• Retirement Plan including a generous non‑discretionary employer contribution and employer match.
• Adoption Assistance
• Wellness Programs
• Employee Assistance Program
• Commuter Benefits
• Various voluntary benefit offerings
• Discount programs
• Parental leaves