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    • Quantitative Market Researcher - White Plains, NY - Block, Inc

    Block, Inc
    Block, Inc White Plains, NY

    1 week ago

    Default job background
    Full time
    Description

    Redefined Financial Relationships

    The Role

    We are seeking a seasoned Quantitative Market Researcher to join Block's Market Insights team, primarily supporting Cash App and other product lines. This person will lead high-impact strategic research initiatives, including audience segmentation, market opportunity analysis, and brand tracking.

    Your Responsibilities

    • Lead strategic research efforts such as audience segmentation, market sizing, and brand tracking to inform key business decisions.
    • Design and execute audience segmentation frameworks that guide marketing and product development strategies.
    • Conduct market sizing and opportunity assessments to support business planning, product strategy, and go-to-market initiatives.
    • Leverage population-level datasets (e.g., U.S. Census, syndicated panels) to enrich sample design, validate findings, and ground insights in demographic trends.
    • Design and manage Cash App's brand health program, including survey instruments, metric frameworks, and longitudinal tracking studies.

    You Will Thrive If

    • You have 8+ years of experience in quantitative market research, consumer insights, or related field.
    • You possess expertise in applying end-to-end survey methodology, e.g., survey design (including sampling and weighting, bias correction), principled questionnaire construction, instrumentation, and standard methodologies, to company, business, and product goals.
    • You have a strong understanding of descriptive and inferential statistics, such as hypothesis testing, experimentation, correlation vs. causation, and regression modeling.
    • You have proven experience conducting segmentation studies, market sizing, and audience profiling in a complex or regulated category.
    • You have a deep understanding of population-level datasets (e.g., census, panel data) and their application in strategic research.

    About Us

    Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We believe in being fair and strive to build a workplace that is inclusive and equitable. Check out our Diversity, Equity & Inclusion page to learn more about our commitment to creating a fair and square workplace.

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