Marketing Manager - New York, NY - Vangst

Vangst New York, NY

3 days ago

Description

Company Overview

We empower customers with knowledge, provide access to high-quality cannabis products, and create a community centered around responsible and informed consumption. We are committed to destigmatizing cannabis use, promoting responsible consumption, and contributing positively to the communities we serve.

We value transparency, integrity, and compliance with all state and local regulations. We strive to create an inclusive work culture that fosters professional growth, embraces diversity, and encourages collaboration.

We see ourselves as a hub for cannabis enthusiasts, where education, community engagement, and a passion for the plant converge.

Role Overview

The Marketing Manager will be responsible for establishing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across all retail locations.

This role is ideal for a strategic thinker and hands-on leader passionate about building a strong cannabis brand, with an understanding of the unique challenges and opportunities in this dynamic industry.

Key Responsibilities

Strategic Leadership: Develop and implement a comprehensive marketing strategy for all locations, aligning with the company's mission and values.
Multi-Channel Marketing: Manage campaigns across social media, billboards, in-store promotions, and other channels to drive customer acquisition and retention.
Brand Development: Enhance brand presence and reputation as a leader in the cannabis retail space, focusing on education and community engagement.
Department Foundation: Build and oversee the marketing department, including processes, tools, and performance metrics.
Content Creation: Oversee the creation of high-quality content that resonates with cannabis consumers and aligns with the company's voice and values.
Compliance: Ensure all marketing efforts comply with state and local cannabis advertising regulations.
Analytics and Optimization: Monitor marketing performance metrics, analyze data, and refine strategies for maximum impact.
Collaboration: Work closely with store managers and other departments to create cohesive marketing initiatives that support sales goals and community outreach.

Qualifications

Experience: Proven experience in a senior marketing role, preferably in the cannabis industry or a highly regulated market.
Knowledge: Strong understanding of cannabis industry trends, regulations, and consumer behavior is a plus.
Skills:
Expertise in social media marketing, traditional advertising, and content creation.
Strong leadership and team-building abilities.
Proficiency in marketing analytics tools and software.
Excellent communication and organizational skills.
Education: Bachelor's degree in marketing, Business, or a related field preferred.

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