Sr. / Executive Director, HCP Marketing Lead - Morristown
1 month ago
Job summary
Bayer is committed to delivering Health for All by advancing a portfolio of innovative treatments. The company has the passion and determination to develop and commercialize medicines that help improve patients' lives. One of our key late-stage pipeline assets, Asundexian, is an oral Factor XIa inhibitor (anti-thrombotic), and is being developed as a potential treatment for secondary stroke prevention in patients who have experienced a non-cardio-embolic ischemic stroke.The Executive Director, Health Care Professional (HCP) Marketing, Asundexian will be responsible for shaping and executing the brand strategy to ensure successful U.S. launch readiness and long-term adoption.
This leader will focus on driving the strategy and launch excellence needed to create outstanding HCP engagement while developing tailored initiatives and communications focused on addressing the unmet need in secondary stroke prevention.
This role will leverage strategic marketing prowess,
- Leveraging data-driven insights to develop the brand strategy.
- Developing and leading brand and investment plan for the marketing team.
Job description
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