- Executes marketing brand campaigns within the center
- Implements local grass root marketing activities to generate leads
- Represents company in community events to generate leads
- Oversees Work and Family program- building new relationships with community and business leaders (Housing Communities, Chamber of Commerce, Local Businesses)
- Effectively uses social media channels for parent engagement and retention
- Nurtures leads through scheduling and conducting tours; follows up with potential families to secure enrollment.
- Leads tours, highlighting key features of our brand and the center and maintains strong connections with potential customers
- Has a strong understanding of the childcare offerings within the community
- Maintains the lead tracking portal and customer database
- Coordinates the registration process and maintains customer and employee information in center systems
- Responsible for communications to families (i.e. billing, newsletters)
- Plans and manages budget for "parent pleasers" Qualifications:
- 3+ years' experience in marketing - cross-industry experience is welcome, childcare marketing is preferred
- Demonstrated leadership ability with a minimum of 2+ years of experience in a customer-facing sales setting
- Ability to leverage data to understand the business and make decisions
- Bachelor's degree preferred Compensation: $45, $65,000.00 per year
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Marketing Specialist - South Brunswick Township, United States - The Learning Experience
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Description
Role Responsibilities:
BUSINESS MARKETINGThe Learning Experience