Associate Director, Omnichannel Strategist - Wilmington, United States - AstraZeneca

Description

Job Description

Join us as part of the Omnichannel Strategy Team within AstraZeneca's US BBU Innovation and Business Excellence (IBEX) function as an Associate Director, Omnichannel Strategist. This role is an outstanding opportunity to champion the adoption, design, expansion, and measurement of omnichannel marketing programs to both healthcare professionals and patients. We unite our technologies, tools, and platforms with our collective expertise to accelerate business growth. Be part of a team that is trusted to innovate to drive deeper personalization and engagement to our customers.

Accountabilities:

As an Omnichannel Strategist, you will design digital-led, integrated customer experiences for Biopharmaceutical Business Unit (BBU) brands in an assigned therapeutic area. You will be responsible for delivering a sound strategic approach to the customer experience, working with US Brand teams, agency partners, and cross-functional teams, to create seamless customer journeys brought to life through innovative strategic planning, experience design, and insights-driven optimizations to deliver measurable impact and value across every touchpoint.

The Omnichannel Strategist requires strong business acumen, understanding of process solutions, comprehension of business strategy translation to customer experience strategy, digital and non-digital channel knowledge, customer centric marketing, digital marketing, measurement and analytics, and data-driven decision making.

Essential Skills/Experience:

Bachelor's Degree or equivalent experience

Proven track record in delivering coordinated marketing projects with measured outcomes

Digital Marketing

Knowledge of channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events

Familiar with Platforms: Adobe Campaign, Tealium, Databases

Strategic analysis/insight

Measurement & analytics

Proven track record of leading teams without positional authority

Energetic and self-motivated

Desirable Skills/Experience:

Advanced Degree in a relevant field

Customer relationship management (CRM) experience

Demonstrated leadership and coordination of teams to deliver single cohesive strategy

Business requirement and backlog management experience

Marketing/Brand Management experience

Healthcare/Pharmaceutical Experience

Media/Advertising Agency Experience

Cross functional/matrix team experience

Database marketing

Familiar with Agile ways of working

Familiar with JIRA

Skills and Competencies:

Multi-Channel marketing, integrated marketing, omnichannel marketing

Ability to build positive relationships and influence with key Stakeholders

Commercial Acumen

Communication

Business Analysis

Resource and Performance Management

Cross-Functional interactions

Internal and External Contacts/Customers:

US Marketing Teams

Omnichannel Marketing Specialist

GCO Operations, Production, and Reporting teams

Insights & Analytics

Global Commercial IT (GCIT)

Commercial Digital Health (CDH)

Planning, Content Strategy, PMO, Channel Excellence, and Scaling teams

Other AZ Stakeholders

External Agency, Media, and other partners

When we put unexpected teams in the same room, we fuel ambitious thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility.

Why AstraZeneca?

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalise and scale them. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.

Are you ready to be part of this journey? To shape the future? To define what the next decade looks like for BioPharmaceuticals and act on it now? If you like to run fast, this is the place for you. We thrive on the pace and energy, with a winning mindset we can make anything happen. Apply now and join us in our outstanding mission to improve patients' experience and health outcomes.

So, what's next

Are you already imagining yourself joining our team? Good, because we can't wait to hear from you

Find out more on Social Media:

Follow AstraZeneca on LinkedIn

Follow AstraZeneca on Facebook

Follow AstraZeneca on Instagram

US based Employees: AstraZeneca has taken critical steps to protecting colleagues, loved ones, and patients from COVID-19 and its variants. COVID-19 vaccination is required for all US employees. Individuals who are unable to receive a COVID-19 vaccine based on applicable law, such as medical and religious reasons, can submit a request for a reasonable accommodation. For employees who are not vaccinated and who are granted an exemption to the vaccine requirement for qualifying reasons, the primary accommodation will remain weekly COVID-19 PCR testing.

Date Posted

15-May-2024

Closing Date

14-Jun-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.