Product Marketing Manager - Arvada, United States - Sopheon

Description

interpersonal, written and verbal communications skills, including public
speaking and group facilitation
working in an agile software development environment
Proactive,
flexible contributor who enjoys working in an entrepreneurial, growth-oriented
Domain experience with new product development processes, product portfolio
Responsibilities

understands in depth the Accolade suite and the value it provides
This position provides product line support for product strategy, sales
readiness, channel support, and client communication
close interaction with Marketing, Sales, Product Management, and Sopheon's
The ideal candidate will be evangelical and passionate about
delivering sustained value through Sopheon's Accolade product suite to the
definition and its value proposition to the market to bring distinct market
competitive intelligence processes, including communicating the competitive
analyses to internal stakeholders
Create product/services positioning and value proposition through
compelling "use cases and stories" that provide direction to our demo team and
provide scripting of our sales presentations for Marketing to leverage
Conduct prospect and customer webinars
Review RFP
responses and prospect quotes for correct and consistent product positioning
maintain a series of product level value propositions and use case videos
author, as a solutions expert, white papers and other content
tightly with the Sales and Partner teams to provide winning strategies and
Marketing with product level value propositions and use cases for messaging,
Own the creation and updating of the Accolade value proposition offering to
be represented in sales presentations and scripts
to capture key market trends
creation of the Go To Market and Integrated Product Definition deliverables (Release
Participate in EMEA and North American Annual User Forums
Qualifications

Bachelor's
degree required
interpersonal, written and verbal communications skills, including public
speaking and group facilitation
diverse, non-technical audiences, including C-level executives
working in an agile software development environment
Proactive,
flexible contributor who enjoys working in an entrepreneurial, growth-oriented
Domain experience with new product development processes, product portfolio
Responsibilities

understands in depth the Accolade suite and the value it provides
This position provides product line support for product strategy, sales
readiness, channel support, and client communication
close interaction with Marketing, Sales, Product Management, and Sopheon's
The ideal candidate will be evangelical and passionate about
delivering sustained value through Sopheon's Accolade product suite to the
definition and its value proposition to the market to bring distinct market
competitive intelligence processes, including communicating the competitive
analyses to internal stakeholders
Create product/services positioning and value proposition through
compelling "use cases and stories" that provide direction to our demo team and
provide scripting of our sales presentations for Marketing to leverage
Conduct prospect and customer webinars
Review RFP
responses and prospect quotes for correct and consistent product positioning
maintain a series of product level value propositions and use case videos
author, as a solutions expert, white papers and other content
tightly with the Sales and Partner teams to provide winning strategies and
Marketing with product level value propositions and use cases for messaging,
Own the creation and updating of the Accolade value proposition offering to
be represented in sales presentations and scripts
to capture key market trends
creation of the Go To Market and Integrated Product Definition deliverables (Release
Participate in EMEA and North American Annual User Forums
The Product Marketing Manager is the Sopheon Market expert that

understands in depth the Accolade suite and the value it provides...

This position provides product line support for product strategy, sales

readiness, channel support, and client communication. This position requires

close interaction with Marketing, Sales, Product Management, and Sopheon's

customer base. The ideal candidate will be evangelical and passionate about

delivering sustained value through Sopheon's Accolade product suite to the

market.

• Drives strategic differentiation in the product

definition and its value proposition to the market to bring distinct market

value and success from Company's offerings:

• Identify gaps and trends collecting and conducting analysis of competitors
• Own win/loss

deal process and insights from the analysis

• Manage

competitive intelligence processes, including communicating the competitive

analyses to internal stakeholders

• Create product/services positioning and value proposition through

compelling "use cases and stories" that provide direction to our demo team and

provide scripting of our sales presentations for Marketing to leverage.

• Provide sales

enablement resources for internal training and communications:

• Product level

value propositions and use cases

• Conduct prospect and customer webinars
• Review RFP

responses and prospect quotes for correct and consistent product positioning

and value propositions

• Produce and

maintain a series of product level value propositions and use case videos

• Create and

author, as a solutions expert, white papers and other content

• Contribute to

Company's external market presence through industry blogs

• Integrate

tightly with the Sales and Partner teams to provide winning strategies and

hands-on support

• Provide

Marketing with product level value propositions and use cases for messaging,

promotions and content development

• Own the creation and updating of the Accolade value proposition offering to

be represented in sales presentations and scripts

• Own ongoing

market research and analysis

to capture key market trends

• Own the

creation of the Go To Market and Integrated Product Definition deliverables (Release

Plan) used in process

• Participate in EMEA and North American Annual User Forums

Knowledge, Skills and Abilities Required

• Bachelor's

degree required. MBA preferred but not required

• Minimum 5 years of product marketing/management or business consulting

roles in enterprise software/SaaS

• Excellent

interpersonal, written and verbal communications skills, including public

speaking and group facilitation

• Ability to

articulate complex value propositions via memorable, "sticky" messages to

diverse, non-technical audiences, including C-level executives

• Experience

working in an agile software development environment

• Proactive,

flexible contributor who enjoys working in an entrepreneurial, growth-oriented

environment

• Domain experience with new product development processes, product portfolio

management, and product roadmapping are a plus

Travel across North America, and occasional

International travel, will be required

Company information
Sopheon empowers organizations to change the world while achieving exceptional long-term revenue growth and profitability.

Sopheon's Accolade and Acclaim offerings deliver the full spectrum of InnovationOps jobs that innovation, product and project professionals need to execute while driving innovations and products through their entire lifecycle.

Introduce products faster, improve success rates, create competitive advantage, and deliver on strategy with the world's leading software designed for innovation management.

Gain complete visibility into innovation and product development programs so you can consistently make smarter, faster, and more profitable decisions.

Manage and control strategy to the successful execution of your organization's innovation lifecycle.


Our Products:

Accolade - The decision command center for innovation management, new product development, and R&D.Acclaim Ideas - The only idea management tool you need to find, align, test and deliver the best ideas.

Acclaim Projects - The command center for Project Management Offices.
Acclaim Products - The complete workspace for product professionals.

Sopheon's leadership in InnovationOps was highlighted in the comprehensive MarketsandMarkets report on the Innovation Management market, in which Sopheon was listed in the "Stars" category, the highest recognition.

Sopheon's solutions have been implemented by hundreds of blue-chip customers with over 125,000 users in 50 countries. Sopheon is listed on the AIM Market of the London Stock Exchange.
Enterprise Software, Computer Software, Information Technology & Services, Management Consulting, Computer & Network Security

Company Specialties:
product portfolio management, new product development, innovation management, innovation performance, Strategy Execution, Innovation Strategy, Roadmapping, Strategic Roadmapping, NPD, Innovation Planning, Portfolio Optimization, Process Management, Stage-Gate Certified, enterprise innovation management, enterprise innovation performance, cross-functional collaboration, strategic portfolio management, enterprise innovation, product management, project management, idea management, and idea development

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