Performance Marketing Analyst - Fort Washington, United States - NewRez LLC

Description

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.

We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.

Primary Function

The Performance Marketing Analyst is responsible for the day-to-day management and performance monitoring of various digital strategies, including but not limited to: SEO, SEM, implementing targeted digital advertising campaigns, and campaign landing page creation. Additionally, the role will more broadly support campaign operations and strategy for performance marketing's primary objective to retain and recapture our portfolio of customers.

Principal Duties:

• Assist in managing SEO and SEM strategies while monitoring and attributing web traffic to the strategy.
• Monitor and report on website traffic at large to identify high traffic areas for customer experience and marketing opportunities.
• Implement targeted digital advertising campaigns based on customer propensity for various home financing products and defined net tangible benefit.
• Generate unique landing pages and coordinate a complementary blog strategy for all campaign activity.
• Calculate and report on ROI for all campaign and marketing initiatives.
• Assist in campaign operations for all campaign methods: Email, Direct Mail, Digital, Outbound, and Customer Service Transfers.
• Become Marketing Cloud Certified in order to maximize Newrez's ability to harness customer behavior and preference data and convert to high intent leads.
• Generate and present analysis on testing strategies to inform future decisions.
• Assist in aggregating weekly executive level reporting on all marketing strategies, campaign activities, and results.
• Performs related duties as assigned by management.

Education and Experience

• Bachelor's degree in Marketing.
• 0-3 years' experience in a data driven marketing role.

Knowledge, Skills, and Abilities

• Detail Oriented.
• Proven experience in managing projects with various stakeholders.
• Understanding of SEO and Google Analytics.
• Excellent organization and time management skills.
• Communication and team management skills.
• Content writing and editing skills.
• Strong Microsoft Office skills.

While this description is intended to be an accurate reflection of the position's requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site.

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Company Perks:

•15 Paid Time Off (PTO) days and 18 after 1st anniversary

•9 Paid Holidays

•Casual Workplace

•Employee Engagement Activities

Company Benefits:

•Medical (including Health Savings Account & Flexible Savings Account)

•Dental - RX - Vision - Life, Disability Insurance - 401(k) Plan with company match - Employee Assistance Plan

•Performance-based Incentives

•Pet Insurance

•Advancement Opportunities

Newrez NOW:

•Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more

•1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice

•Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee

•Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions

Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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