Director, Growth Marketing - Cary, NC
1 week ago

Job summary
We are seeking a Director of Growth Marketing to lead our global growth marketing strategy and accelerate acquisition, engagement and retention for Unreal Engine and our broader suite of creator tools.
You will shape and execute the full user lifecycle from first discovery to long-term loyalty by combining data-driven insights innovative campaigns cross-functional collaboration In this role you will Lead develop high-performing team responsible driving key metrics across player journey paid media paid social programmatic display CRM marketing Champion data-driven approach leveraging analytics optimize campaigns at scale Establish comprehensive reporting frameworks KPIs measure performance inform strategy all lifecycle stages Collaborate closely product industry marketing creative teams create seamless engaging experiences aligned lifecycle strategy Manage web sales funnel attribution tracking landing page performance conversion optimization Run account-based marketing ABM programs partnership sales driving pipeline strategic targets Own SEO strategy execution improving organic visibility non-paid inbound traffic Manage marketing automation Build optimize welcome series drip campaigns lifecycle journeys maximize engagement conversions Oversee significant paid media budgets allocate resources maximize ROI impact entire user lifecycle Identify innovative opportunities channels technologies enhance developer acquisition engagement long-term retention
Job description
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