Director of Marketing Communications - Tucson, United States - Pima Community College

Description

Position Title:
Director of Marketing Communications

Closed Date:
May 24, 2024, 5:00 PM Arizona Time

Position Summary:
The Director of Marketing develops strategy and implements tactics to encourage applications to the College. Builds awareness of College credit and non-credit programs through traditional and digital marketing channels.

This position also sets objectives and measures, creates communication materials, and advises and ensures College branding, marketing, and communications are aligned to the strategic plan.

The work schedule for this position is flexible and may include working evenings and weekends.


Duties and Responsibilities:
Develops and executes comprehensive digital and traditional marketing strategies to drive brand awareness, engagement and enrollment growthOversees the planning, execution and optimization of digital marketing campaigns across various channels, including SEO/SEM, display advertising, social media, email, text and content marketingUtilizes data analytics, AI and insights to drive decision-making and continuously improve campaign performance and ROIManages relationships and budgets with external agencies and vendors to ensure quality, efficient and timely delivery of advertising and marketing servicesUtilizes a high degree of innovation and creativity to develop effective online, electronic and print ads, collateral, direct mail/email, web, and video strategies to reach target audiencesAligns all external messaging with the PCC brand, website strategy, social media strategy and PR strategy, in collaboration with the Vice Chancellor for External RelationsLeads, mentors, inspires and supervises a team of marketing professionals, fostering a culture of collaboration, innovation, and excellenceCollaborates closely with Executive Leadership Team, Deans and Directors on marketing tactics and strategies to promote College programs and initiativesEnsures brand consistency across all PCC communications channels; providing guidance to internal and external stakeholders on how to properly use the PCC brand (name, logos, images, etc.)

Develops and manages the marketing budget, ensuring optimal allocation of resources to drive marketing initiatives and meet student recruitment goalsPerforms all other duties and responsibilities as assigned or directed by the supervisorJob Requirements:
Bachelors degree in Marketing or a closely related field of study andFive to eight years of related experience in marketing andThree plus years of supervisory experience requiredorAn equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed abovePreferred:Masters degree in Marketing or a closely related field of studyMore than eight years of related experience in marketing, social media, and data analysisThe ideal candidate will have the following knowledge, skills and abilities:Knowledge of business management and fiscal practicesKnowledge and application of organizational and time management principlesKnowledge of principles and methods for promoting programs and servicesSkill in budget/resource managementSkill in independent decision makingSkill in people leadership and supervisionSkill in program development and process improvementSkill in public speakingAbility to adapt and maintain professional composure in emergent and crisis situationsAbility to develop and maintain effective and positive working relationshipsEqual Opportunity/

Affirmative Action:
Pima is an equal employment opportunity/affirmative action employer committed to excellence through diversity.

The College prohibits discrimination on the basis of race, color, religion, sex (including sexual harassment and sexual violence), national origin, age, disability, veteran status, sexual orientation, gender identity or any other protected status consistent with applicable federal and state law and College policy.

The College encourages all interested individuals to apply.#J-18808-Ljbffr