Head of Marketing, Digital Performance - San Bruno, CA, United States - Sam's Club

Description

Director, Product Marketing - Sam's Club MAP

As the Director of Product Marketing, you'll report to the Head of Marketing, managing a team of Product Marketers in devising go-to-market strategies and marketing MAP's product portfolio.

We're seeking a leader with a firm grasp of the Retail Media industry and digital media landscape, able to establish product strategies and launching new products.

You will have experience in advertising, with an understanding of the AdTech ecosystem, including display and search advertising, programmatic, DSPs, ad agencies, video, creative, and eCommerce.

About Sam's Club's Member Access Platform [MAP]

Our Member Access Platform [MAP] creates impactful omnichannel member experiences, coupled with measurable insights.

We believe in targeted, accountable digital advertising, backed by our first-party membership sales data.

Growth in our digital advertising business is essential to Sam's overall growth strategy, and is achieved when your digital expertise drives growth and helps sell more goods online and offline.

As a product expert, you'll spearhead the Product Marketing strategy for our products, guide continuous improvements, oversee the adoption of new technology, and bolster digital change aligned with Sam's Club's business model.

You will lead the Product Marketing team and manage 4 direct reports.

Partner with MAP leadership, Operations, and training teams to design training programs for products to up-skill the broader organization on MAP's product portfolio and platforms.

Drive the planning of new product launches at various life cycles including alphas, betas, and general availability stages.
conduct market climate surveys and determine implications for business units.

Define metrics to measure the performance of your team while fostering an environment that supports learning, career development, and new ideas - especially as it relates to promoting our products externally.

10+ years' work experience in advertising industry with focus in B2B marketing or eCommerce.
Bachelor's degree in business or related field.
Expertise in product marketing and industry tools, with experience in keyword bidding strategies, budget management and optimization.

Track record using analytic and quantitative data to develop scalable media strategies, validate and measure search performance, and deliver actionable insights.

Comfortable with direct client interaction, including presentations, with the ability to translate technical concepts into client-friendly language.
Expertise in the AdTech, Martech, and related technology ecosystem including digital media, SaaS, and agencies.

Understanding of search advertising, API and agency partners, DSPs, audience targeting, keyword targeting, and optimization used by advertisers and brands.

Experience forming relationships and partner with cross-functional teams for agreement and execution across product management, marketing, and sales teams.

It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job.

At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet.

Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Additional compensation includes annual or quarterly performance incentives.

Stock equity incentives

Option 1:

Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.

Option 2: 7 years' experience in Marketing, Business Administration, or related field.