Digital Marketing Specialist - Atlanta, United States - Optomi

Description

We're thrilled to partner with our esteemed client, a leading innovator in project controls technology. Our premier client is embarking on a journey to transform the industry landscape, offering state-of-the-art solutions that empower their customers to excel in their endeavors.

In collaboration with our esteemed client, we're seeking a Marketing Specialist who embodies a passion for learning and a hunger for growth. This role will primarily focus on email marketing campaigns, social media management, and seamless coordination with sales and business development teams. The ideal candidate will possess around 2 years of experience, preferably in a B2B setting, and demonstrate exceptional communication skills with a knack for crafting tailored messaging.

Key Responsibilities:

• Assist in the development and execution of email marketing campaigns, including nurture/targeting campaigns and engagement sequences.
• Create compelling copy tailored to various audience segments and personas.
• Collaborate closely with sales and business development teams to align marketing efforts with company goals.
• Support social media management, including content creation and coordination with graphic design team.
• Monitor social media channels and engage with our audience, as well as keep an eye on competitor activity.
• Utilize tools such as HubSpot, ZoomInfo Marketing & Sales platforms, and various social media platforms (LinkedIn/Facebook) to execute marketing strategies effectively.
• Familiarity with CRM systems and ability to understand workflow processes.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Around 2 years of experience in marketing, preferably in a B2B environment.
• Strong written and verbal communication skills.
• Ability to work independently as well as collaboratively in a team environment.
• Proficiency with marketing automation platforms such as HubSpot is preferred.
• Experience with social media management and monitoring tools.
• Creative mindset with a keen eye for detail.
• Passion for technology and eagerness to learn about project controls industry.

The right candidate will enjoy:

• Competitive salary commensurate with experience.
• Flexible remote work arrangements.
• Opportunities for professional development and growth within the company.
• Dynamic and collaborative work environment with a focus on innovation.
• Chance to make a meaningful impact in a growing industry.