Customer Email Marketing Manager - Mettawa, United States - Aston Carter

Description

Description:

The Consumer CRM Brand Lead is part of the Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to drive execution and delivery of CRM projects across the Patient Services Innovation Team.

The Consumer CRM Brand Lead is responsible to a key franchise group and leads consumer brand team email initiatives, supporting cross functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns.

This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.

This role will provide leadership and support for prospect and patient marketing initiatives leading:

• CRM/Digital channel subject matter expertise and best in class operations
• Leading implementation success for campaign and optimization initiatives
• Championing and sharing with teams the key capabilities and use cases that can be supported by the internal system
• Evolving the consumer marketing automation platform with new capability rollout, establishing ways of working, best practices, foundational set up, operating models and implementing prioritized use cases
• Delivering consistent enterprise usable standard ways of working, including CRM delivery frameworks and tools for use
• Working with CRM Operations leadership – to ensure compliance needs, industry impacts to marketing programs and vendor management are supported

Responsibilities:

• Successful delivery of email campaigns to drive brand awareness and patient adherence across customer segments and geographies based on strategies developed by omni—channel CX Planners leveraging these modern platforms.
• Iterates on email campaigns based on experimentation and testing
• Collaborates with CX omni channel planners to ensure email campaigns are meeting goals and benchmarks of strategy and plans
• Salesforce Marketing Cloud and Email subject matter & solutions expert
• Ensure projects are delivered on time & budget
• Develop business value assessments and process blueprints showing as-is and the improved to-be end state
• Manage external consulting partners
• Develops expertise across email campaign technology and audience analytics and maintains awareness of trends and tactics to drive updates to omni-channel strategy and execution plans
• Manage and optimize the campaign development process and life cycle from inception to activation
• Maintain a pulse of campaign operations to ensure campaigns are delivering as intended and working with the CX operations team
• Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
• User advocate- understands mental models and what motivates actions of the users. Sketch Artist- ability to accurately convey his or her vision through creative mediums

Must Have:

• CRM/Digital channel subject matter expertise and best in class operations
• Leading implementation success for campaign and optimization initiatives
• Championing and sharing with teams the key capabilities and use cases that can be supported by the internal system
• Evolving the consumer marketing automation platform with new capability rollout, establishing ways of working, best practices, foundational set up, operating models, and implementing prioritized use cases
• Knowledge of Salesforce Marketing Cloud (SFMC) for email marketing automation.

Additional Plus Experiences:

1. Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply

2. Experience developing journey-based campaigns, hands on implementation experience preferred.

• Ability to work and lead independently initiatives without day-to-day supervision
• Strong presentation skills to present complex concepts to non-technical audiences
• Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
• Collaborative nature and ability to influence and guide cross-functional stakeholders.
• Exceptional functional knowledge and expertise on digital marketing platforms.
  • CRM, email marketing best practices, marketing cloud technology
• Acumen for how digital agencies operate: scope of work process/mgmt., timelines
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Excellent verbal and written communication skills.
• Attention to detail and follow-through on execution.
• Strong project management abilities and critical work tool experience.
  • e.g. Excel, Visio, MS Project, PowerPoint

Schedule: M-F/9-5

Hybrid 1 -2 days WFH ; Must be local to Chicago

Pay ranges dependent on experience.

About Aston Carter:

Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.

At Aston Carter, we're dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions – from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.

Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients' capabilities by seeking solvers and delivering solutions to address today's workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit Aston Carter is a company within Allegis Group, a global leader in talent solutions.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call or email for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.