Senior Director US Omnichannel/ Digital Engagement - Cambridge

Only for registered members Cambridge, United States

1 month ago

Default job background
$234,000 - $322,000 (USD)
+ Lead transformation from traditional campaign-based marketing to AI-driven dynamic engagement models by championing use of Decision Engines to deliver personalized Next Best Actions across content channel cadence customer touchpoints+ Define operationalize new ways working leverage predictive analytics real-time insights ensuring marketing teams shift static planning adaptive execution measurable outcomes tied engagement quality business impact+ Drive organizational adoption omnichannel orchestration powered automation modular content owning governance training performance frameworks enable speed compliance scalability fostering culture continuous optimization+ Be expert Biogen MarTech ecosystem ensure programs executed measured excellence+ Champion Decision Activation Engines guide Omnichannel next generation+ Responsible driving strong partnerships BIO externally align document ways-working optimally embed Omnichannel Digital capabilities-

Job summary

You will join North American Business Operations Insights BIO team in Omnichannel Excellence critical partner Biogens US marketing teams.

This senior leadership position responsible shaping executing vision next-generation Omnichannel Digital strategy.

The role lead organization into future creating AI-powered data-driven ecosystem delivers personalized always-on engagement scale.
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