Brand Manager - Johns Creek - Ebix

    Ebix
    Ebix Johns Creek

    1 week ago

    Description

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    Job Description:

    Location:
    Hybrid - Atlanta, GA Department(s): Risk +

    Marketing Position Title:
    Brand Manager - Ebix Risk + P&C

    Reports To:

    VP, Marketing Position Overview The Brand Manager will drive brand strategy and full-funnel marketing initiatives that support sales goals for the Ebix Risk, RCS and P&C divisions.

    This role combines strategic brand positioning with hands-on execution, creating compelling content and campaigns that generate pipeline growth, strengthen customer engagement, and build market awareness for a growing portfolio of risk and P&C solutions.

    Why This Role Matters

    • Own the division brand story for Ebix Risk & RCS, shaping how clients experience our products and services.
    • Serve as the primary marketing partner to Sales leadership, directly supporting revenue growth and key account pursuits.
    • Lead integrated programs that elevate Ebix's presence in the risk and P&C ecosystem, including thought leadership, campaigns, and events. Key Responsibilities Sales Support & Enablement
    • Develop sales collateral, presentations, case studies, and product positioning materials
    • Support account-based marketing for key prospects and pipeline opportunities
    • Create customer-facing content that demonstrates ROI and competitive differentiation Brand Strategy & Positioning
    • Define and evolve division brand strategy aligned with corporate Ebix positioning
    • Develop competitive positioning and messaging architecture
    • Monitor market trends and competitive landscape to inform strategic direction Content & Thought Leadership
    • Create high-quality content across formats: blogs, white papers, email campaigns, website copy, social media
    • Develop thought leadership programs positioning executives as industry experts
    • Manage editorial calendar aligned with sales cycles and product launches
    • Leverage AI tools to enhance content creation, research, and optimization workflows Campaign Management
    • Execute multi-channel marketing campaigns (email, digital, events) that generate qualified leads
    • Track performance metrics and optimize based on conversion data
    • Manage email marketing programs Cross-Functional Collaboration
    • Partner with corporate PR, social media, and creative teams on integrated initiatives
    • Coordinate with product management on launch planning and go-to-market strategies
    • Align with other Ebix divisions to leverage corporate resources Required Qualifications
    • Bachelor's degree in Marketing, Communications, or Business
    • 5-7 years B2B marketing experience, preferably supporting sales organizations in software, SaaS, insurance, or risk management.
    • Strong writing and storytelling skills with the ability to translate technical concepts into compelling, customer-centric messages.
    • Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce or similar platforms).
    • Insurance technology, risk management, or SaaS industry knowledge preferred
    • Comfortable using AI tools to enhance productivity and content quality Key Competencies Strategic thinking
    • Sales acumen
    • Content creation
    • Data-driven analysis
    • Cross-functional collaboration
    • AI-augmented workflows
    • Results orientation
    • Multi-channel marketing Success Metrics Lead generation and conversion rates
    • Brand awareness growth
    • Sales team satisfaction
    • Thought leadership placements
    • Campaign ROI and pipeline contribution Travel: Up to 20% for events and customer meetings

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