- Design and execute complex analytical projects focused on market opportunity assessment, competitive landscape analysis, and long-range trend forecasting to guide strategic planning cycles.
- Lead the development and maintenance of marketing attribution models and effectiveness frameworks. Utilize techniques such as A/B and multivariate testing, funnel analysis, and lifetime value (LTV) modeling to provide recommendations that optimize marketing expenditures (ROAS, CAC).
- Serve as the subject matter expert for marketing data utilization. Write and optimize queries to extract and manipulate large datasets from enterprise systems (such as ERP, CRM) and 3rd party databases. Develop, automate, and maintain standardized executive and operational dashboards using business intelligence platforms (i.e. Power BI).
- Contribute to the design, collection and evaluation of market and competitor data to identify market trends, customer preferences, and competitive positioning. Stay up to date with industry developments and emerging market opportunities.
- Analyze pricing strategies and their impact on sales volume, revenue, and profitability. Make recommendations for pricing adjustments based on market dynamics and customer behavior.
- Perform deep customer segmentation or value-chain analysis, identifying high-value cohorts and behavioral patterns to refine targeting and personalization initiatives.
- Distill sophisticated analytical findings into concise, compelling narratives and formal presentations for executive stakeholders. Collaborate proactively with R&D, Engineering, Sales, and Finance to ensure commercial strategy is aligned with overarching corporate objectives.
- MBA preferred, Bachelor's degree in business, marketing, economics, mathematics, data science or a related field.
- Minimum 3 years of professional work experience.
- Proactive mindset with a focus on continuous improvement and driving business results.
- Analytical Skills - Proficient in data analysis, statistical modeling, and problem-solving. Ability to extract insights from complex datasets and present them in a clear and concise manner.
- Business Acumen - Understanding of sales processes, marketing principles, pipeline analysis, and customer lifecycle. Knowledge of key sales metrics, forecasting techniques, and market research methodologies.
- Proficiency in using data analysis tools such as Excel, SQL, and statistical software, and Gen-AI.
- Familiarity with CRM systems (Salesforce), Enterprise Resource Planning Software (Epicor), business intelligence tools, and data visualization platforms.
- Experience with data visualization tools (e.g. Power BI).
- Strong written and verbal communication skills to effectively present findings, reports, and recommendations to both technical and non-technical stakeholders.
- Ability to pay attention to detail and ensure accuracy in data analysis and reporting.
- Understanding of customer behavior, market trends, and competitive landscape is a plus.
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision benefits.
- Retirement savings plans with company contributions.
- Employer-paid life and short-term disability insurance.
- Optional additional coverage (life, long-term disability).
- Generous paid time off and an Employee Assistance Program (EAP).
- Opportunities for growth and development within a global, forward-thinking company.
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Strategic Marketing Analyst - Humble - RS Utility Structures Inc
Description
Strategic Marketing Analyst
POSITION OVERVIEW
As a Strategic Marketing Analyst, you'll play a critical role in driving data-informed decisions across our commercial organization. You'll collect, analyze, and interpret sales and market data, build forecasts, and develop insights that shape strategy and execution. This is a dynamic role that blends analytics, market intelligence, and cross-functional collaboration to help RS identify growth opportunities, monitor performance, and strengthen our competitive position.
WHAT YOU'LL DO
WHAT YOU BRING
WHAT WE OFFER
WHY JOIN US?
At RS, you'll have the chance to make a real impact in a company that's helping utilities strengthen the resiliency of the power grid. You'll be part of a collaborative, supportive team where your ideas are valued, and your career can grow.
If you're a detail-oriented, customer-focused professional who thrives in a dynamic environment, we'd love to hear from you. EEO/AA Employer M/F/D/V.
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Marketing Analyst
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Market Analyst
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Marketing Analyst
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Market Analyst
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Marketing Analyst
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Marketing Analyst
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Market Analyst
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Marketing analyst
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Analyst, Market
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Market Analyst
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Market Analyst
Only for registered members Houston, TX
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Analyst, Market
Full time Only for registered members Houston
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Market Analyst
Only for registered members Houston, TX
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Marketing Analyst
Only for registered members Houston, Texas, United States
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Analyst, Market
Only for registered members Houston, TX
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Marketing Analyst
Only for registered members Houston, TX
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Analyst, Market
Only for registered members Houston, TX
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Marketing Analyst
Only for registered members Houston, TX
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Capital Markets Analyst
Full time Only for registered members Spring
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Capital Markets Analyst
Only for registered members Spring