Digital Marketing Specialist - Los Angeles, United States - Nowcom

Description

Job Responsibilities:

Develop and implement comprehensive digital marketing strategies to drive online traffic to , increase brand awareness, and generate leads.

Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook, Instagram, etc.) to maximize ROI.Conduct keyword research and SEO audits to optimize website content and improve organic search rankings.

Create, curate, and manage engaging content for website, blog, social media, and email marketing campaigns.
Analyze performance metrics, track KPIs, and generate reports to measure the effectiveness of digital marketing initiatives.
Collaborate cross-functionally with other teams (e.g., Sales, Product, Design) to ensure cohesive marketing strategies and campaigns.

Stay updated on the latest digital marketing trends, tools, and best practices to continually improve and innovate our marketing effortsQualifications:
Bachelor's degree in marketing, Business, or related field.

Minimum of 3-5 years of experience in digital marketing, with a focus on PPC, SEO, SEM, and social media marketing.

Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools/platforms.
Strong analytical skills and ability to interpret data to make informed decisions and optimizations.
Excellent written and verbal communication skills.
Creative thinker with a passion for staying ahead of industry trends and best practices.
Self-motivated, detail-oriented, and able to work independently as well as collaboratively in a fast-paced environment.