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    • Marketing Manager - New York - Central Amusement International

    Central Amusement International
    Central Amusement International New York

    1 week ago

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    Description

    Job Title: Marketing Manager

    Location: Luna Park, Coney Island

    Job Type: Full-time

    Job Summary

    Central Amusement International Inc. is seeking a dynamic and creative Marketing Manager to lead innovative marketing strategies that elevate brand awareness, drive guest engagement, and fuel attendance growth for Luna Park in Coney Island.

    About the Role

    As the Marketing Manager, you will be responsible for:

    • Strengthening and growing brand recognition through strategic marketing initiatives.
    • Planning and implementing marketing strategies to increase attendance and guest engagement.
    • Leading and managing the Marketing Department team, ensuring clear communication and collaboration.
    • Oversighting marketing labor and expense budgets, optimizing resources for maximum impact.
    • Developing, planning, and executing events and programming to enhance the guest experience.
    • Managing all in-park public communications, ensuring consistency and alignment with brand messaging.
    • Oversighting the production and distribution of all outgoing marketing materials.
    • Planning and executing media buying strategies to maximize advertising effectiveness.
    • Maintaining and ensuring the integrity of marketing data across all digital platforms.
    • Coordinating public relations efforts in collaboration with an external PR agency.
    • Working with an external creative agency to develop and launch compelling advertising campaigns.
    • Strategizing, launching, and optimizing search, social media, display, and retargeting advertising campaigns.
    • Ensuring customer service communications follow best practices and enhance guest satisfaction.
    • Analyzing and reporting on the effectiveness of marketing campaigns, measuring performance against key objectives and metrics.
    • Supervising on-site photo and film projects to capture and promote Luna Park's brand experience.
    • Evaluating sponsorship requests and overseeing donation efforts to align with company goals.
    • Collaborating with the Sales Department to support promotions, partnerships, and revenue growth.
    • Partnering with the Food & Beverage Department to promote product offerings and events.
    • Researching and implementing innovative, effective, and efficient marketing solutions.
    • Staying up to date with industry trends by participating in conferences and educational opportunities.
    • Assisting in all other critical marketing-related needs, including promotions, events, and company-wide initiatives.

    About Central Amusement International Inc.

    Central Amusement International Inc. (CAI) is a leading amusement park development and management company based in New York City, part of the renowned Zamperla Group, the global leader in manufacturing amusement rides. CAI proudly operates Luna Park in Coney Island, the birthplace of the amusement industry, as well as Victorian Gardens at Wollman Rink in Central Park.

    Requirements

    To be successful in this role, you must have:

    • A Bachelor's degree in Marketing, Communications, or Advertising.
    • Minimum 5 years of experience as a Marketing Manager, specifically in a managerial role.
    • Strong executive presence when collaborating and communicating with all levels of the team, including the President, CEO, and outside vendors.
    • Experience with integrated marketing sales and copy editing.
    • Proficiency in Microsoft Office, Salesforce, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEO.
    • Ability to work a flexible schedule, including weekends, early and late hours, and holidays as needed due to the nature of the amusement park business.
    • Strong written and verbal communication skills.
    • Leadership and team management skills.
    • Project and budget management skills.
    • Integrity of work and respect for the team.
    • Enthusiasm, energy, creativity, and a positive attitude.

    What We Offer

    As a member of our team, you'll enjoy a competitive salary, comprehensive benefits package, and the opportunity to grow professionally while contributing to a legacy of joy, innovation, and excellence.

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