Web Analytics and Optimization Manager - Phoenix, AZ
3 weeks ago
We are seeking a Web Analytics and Optimization Manager to join our team at Sparklight. As a key member of our Marketing team, you will be responsible for developing and implementing web analytics strategies to track key metrics and KPIs. You will analyze website traffic data to identify trends and areas for improvement, provide insights and recommendations to the Marketing team based on data analysis, collaborate with stakeholders on creating customized reports dashboards monitor is report on digital marketing campaign performance conduct A B testing multivariate analysis optimize website marketing performance stay current industry best practices emerging trends web analytics utilize tools such as Google Analytics Looker relevant platforms effectively identify opportunities improve website usability conversion rate optimization work closely UX UI Media Web Development teams ensure accurate tracking integration present findings senior management implement tagging strategies track full funnel campaigns troubleshoot issues ensure accuracy collaborates cross functional teams drive decisions implement visualization techniques convey insights effectively qualifications required include years DTC analytics agency consulting preferably telecommunications mobile fiber home industries bachelor degree related field proven experience web analytics digital marketing related fields preferred proficiency Google Analytics Google Tag Manager Looker Databricks Power BI other web analytic tools strong analytical problem solving skills excellent communication presentation abilities detail oriented organizational skills experience A B testing multivariate analysis knowledge SEO principles best practices ability work fast paced dynamic environment core competencies committed values each customer hard keep business support communities helpful delivers support ways useful customers addresses needs expertise respect empathy proactive understands customers actively works seamless easy rewarding personal knows customers well tailors communications interactions address needs expectations benefits offered associates recognize contributions include medical dental vision plans start life insurance paid time off vacation holiday personal sick days k match starts day employment up eligible compensation legal plan identity theft protection tuition reimbursement annual community support various organizations across US associate recognition awards programs advancement opportunities collaborative work environment free cable services associates live serviceable area remote access premium channels Cable One Sparklight America ValueNet Fiber Only vehicle provided daily purposes residing reasonable radius office location commitment diversity served among dedicate continued success Stronger Together verbal cue motto associates live exemplify embody every day equal opportunity employer qualified applicants receive consideration employment regard race color religion sex sexual orientation gender identity national origin age protected veteran disability pre hire processes keeping safe offers contingent results background drug screening reference clearances approved hire start successful rewarding career
Job description
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