Manager of Direct Marketing - California, United States - Scorpion
Description
About UsScorpion is the leading provider of technology and services helping local businesses thrive.We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love.
We offer tools to know whats going on with marketing, competitors, and customers.We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success.
At Scorpion, we are ready to do whatever it takes to help our clients reach their goals.Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs.
We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses.
Were a technology-led service with a human touch.About the RoleWe are seeking a dedicated and strategic-minded Manager of Direct Marketing Services to oversee and drive the success of our direct marketing product offering.
This role will involve comprehensive ownership of evaluating, defining, and enhancing the service package for SMBs and Enterprises, alongside responsibility for pricing, fulfillment processes, customer experience, and revenue generation .
What your success will look like Evaluate Marketing Pro Product:Continuously assess the Marketing Pro product, identifying areas for improvement, innovation, and market relevance
Define Service Package:
Craft and refine email marketing, direct mail and other service packages tailored to meet the distinct needs of SMBs and Enterprises, ensuring alignment with market demands and trends
Pricing Strategy:
Develop and implement competitive pricing strategies that optimize value proposition while maximizing revenue generation
Fulfillment Process:
Streamline and optimize the fulfillment process, collaborating cross-functionally to ensure seamless delivery of services
Customer Success Impact:
Assess and address short-term and long-term impacts on customer success, strategizing to enhance overall customer satisfaction and retention
Training Initiatives:
Develop training programs and materials for internal teams and clients to ensure a comprehensive understanding and optimal utilization of Marketing Pro
Client Interaction:
Conduct client interviews, gather feedback, and aggregate client satisfaction data to drive service improvements and customer-centric enhancements
Enhance Client Experience:
Constantly innovate and improve the overall client experience through proactive measures and insightful recommendations.
Point of Contact (POC): Act as the primary POC for the Sales and Marketing Pro account team, providing insights and support for client engagement and product positioning
Revenue Ownership:
Take ownership of revenue targets and collaborate with sales, account management and marketing teams to achieve set goals for the Marketing Pro product offering.
Who you are and what you bring Bachelors degree in Marketing, Business Administration, relevant field, or equivalent relevant work experience5+ years in email marketing and direct mail, encompassing a wide range of direct marketing strategiesPrior experience at a direct marketing agency, collaborating with clients and offering scalable servicesProficient in developing 'product-like' services within the direct marketing domain, with the capability to replicate and scale such services efficientlyDemonstrated success in evaluating, defining, and managing product/service packages for SMBs and EnterprisesStrong analytical skills with the ability to interpret data and market trends to drive strategic decisionsExcellent communication and interpersonal skills to collaborate effectively across departments and engage with clientsProven track record of meeting and exceeding revenue targetsDetail-oriented with a proactive approach to problem-solving.
Our Benefits We invest in our employees by offering them diverse benefits from best-in-class carriers.These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy today and tomorrow.100% employer-paid medical, dental, and vision insuranceFlexible paid time off, so you can rest, relax and recharge away from workEmployee equity programPaid parental leavePaid cell phone and serviceRemote office allowanceProfessional development and development coursesRegular manager check-ins to drive performance and career growth through LatticeMonthly company all-hands meetingsCompensation We acknowledge that states have passed legislation promoting pay transparency.
As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
The base salary range is $110,000 (entry-level) - $130,000 (highly experienced), exclusive of fringe benefits.If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience.
Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer.
Please keep in mind that the range mentioned above is the total salary range for the role.Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.
The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.$110,000 - $130,000 a year Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability.
We believe in creating a dynamic work environment that values diversity and inclusion.Reasonable Accommodations#LI-EP1#J-18808-Ljbffr