Marketing Campaign Manager - Austin, United States - Zoho US

Description

Job DescriptionWe are looking for an additional Marketing Campaign Manager for our Enterprise team. This role will primarily work with our managed account team to drive growth and expansion from our install base.

This requires coordination and collaboration across multiple teams including:
account management, content, marketing, design, product.

The ideal candidate is creative and can think of new and fresh ways to promote our solutions to our current customer base.

This person will manage many moving pieces. Must work well under pressure.
The role is evolving and there is plenty of room to grow within our marketing team. We're looking for someone who is proactive in finding solutions to current gaps in our marketing efforts.

This is a mid-level position that will be responsible for creating personalized campaigns to identify and reach decision makers from our named account database.

Skills:
3 years experience in account based marketing programs (ABM)

Experience working with mid-market and enterprise accounts and understanding the decision maker's pain points and building marketing campaigns that provide solutions for those pain points.

Excellent communicator both written and verbalUnderstanding of marketing analytics and ROICreative problem-solving skills with a focus on details while balancing big picture thinkingPassion for collaboration across teams to deliver customized campaigns to our customersPublic speaking experience preferred - willing to lead a workshop or host a round table with easeExperience in list building, email marketing, workshop creation, webinar hostingExperience in using Linkedin Sales Navigator to find, build and engage with accounts/ decision makersResponsibilities:

Work alongside account management teams to build strategic account plan to articulate a retention and growth strategy for top accounts in the USBuild trust and allyship with account teams to ensure alignment on growth and retention efforts for top accountsConduct in-depth customer analyses to uncover new growth opportunitiesComplete marketing campaign recaps and communicate ROI to broader enterprise marketing teamIdentify trends and insights that help uncover best-practices for retention and growth efforts in our top accountsManage engaged contacts in Zoho CRM and LinkedInContribute to the organization's strategic planning process, working closely with Market Management to align local go-to-market strategies with business objectives and key results.

Make use of account-based marketing, demand, and campaign planning expertise to develop strategic plans for each account segment.
Assist with workshop, trade show and other event planning as needed.

Apply local and regional insights when designing programs to drive sustained engagementCollaborate with others on the marketing team to launch targeted campaigns to drive additional revenue paths with our top accountsWhile we work in a relaxed environment, we don't sit around waiting for stuff to happen.

You'll need to be self-motivated, proactive, an excellent communicator and have a knack for details.


Qualifications:
Excellent communicator (verbal and writing)

Strong organizational skills and attention to detailExperience running ABM campaignsFamiliar with a land and expand strategy for midmarket and enterprise accountsPassion for understanding your target audience and building personas around themAbility to influence decision makers without direct authoritySuperior skills in building relationships with key decision makersStrong presentation skillsStrong analytical skillsExperience in cross sell marketingExperience engaging and presenting with C-level clientsAbility to drive processes and project managementAvailability to travel when necessary for onsite meetings, workshops, 's a plus if you have experience in the following:

SaaS productsAccount managementMetrics and reportingCompensation/Benefits:Permanent employees are offered competitive pay and a full suite of benefits, including medical, dental, and vision insurance as well as a company-sponsored 401k.

What you should know about Zoho before applying:

Zoho is and will always be a privately held company because we prefer to focus on customers and employees rather than shareholders.

That means prospective employees should not join Zoho in pursuit of a large, lump-sum payout or lavish stock options.
Zoho does not aspire to the "cool tech-company" image, preferring instead to embrace a more down-to-earth company culture. If a flashy campus or downtown office is important to you, you'll likely be disappointed.
Our ideal candidate is looking to build a long-term career at Zoho.

In exchange, we clear space for people to grow and progress within our organization, offering the freedom to explore new passions and expand areas of responsibility and ownership.

Candidates who are looking for a short-term gig are discouraged from applying.
Zoho is a low-ego company.

We care very little about job titles and status, preferring instead to reward employees of all levels for their flexibility, values, and creative ambition.

Candidates who are highly invested in hierarchy tend to struggle with Zoho's flat organizational culture.
Zoho rewards independent self-starters who can learn on the job.

Rather than structuring work around daily feedback or tightly managed performance metrics, we prefer to give employees a high degree of freedom, but in exchange, they must be motivated to actively drive their own success.

We do not micromanage, but we don't hand hold either.
Zoho Corp.

is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States.
This is not a remote position.