Senior Product Manager, Identity - New York - Permutive

Description

About Us

Permutive is the data collaboration platform that powers the advertising ecosystem.

We exist to build an advertising ecosystem that respects and adapts to consumers' choices around their privacy, and in doing so unlocks enormous uplifts in scale and outcomes for publishers and advertisers alike.

Trusted by 60% of Enterprise Media Companies across the US, EMEA, and LATAM, we work with leaders such as News Corp, Warner Bros Discovery, Hearst, Conde Nast, dmg media, BuzzFeed, and The Guardian. Our technology enables them to drive >$1B in advertising spend across hundreds of millions of users without compromising user privacy.

Permutive works with many of the largest Advertisers, enabling them to collaborate with Publishers to triple their audience reach and drive a doubling in incremental sales, including with advertisers such as Sky, Dentsu and Apple.

We leverage patented edge technology, AI and cloud collaboration to safely process data where it is, and our platform combines privacy-safe DMP, data clean room, and curation capabilities to unlock unmatched scale and precision for publishers, advertisers, agencies, and retail media networks.

At Permutive, You'll Help Our Customers

• Achieve Better Outcomes: Leverage our unique position in the ad tech ecosystem to access broader audiences and improve outcomes.

• Boost Sales Significantly: Capitalize on 100% addressability to connect with the 70% of audiences beyond traditional cookies.

• Transform Collaboration Efficiency: Move from lengthy processes to seamless collaboration in minutes.

Join us as a key player in shaping the future of Permutive, backed by leading investors like Softbank and EQT Ventures and recognised as a YCombinator Top 150 company.

About the Team

As the ad tech industry faces its biggest challenge yet with the collapse in addressability, advertisers are struggling to reach their target audience at scale in the Open Web with some shifting their spend to Walled Gardens. We see a huge opportunity for premium publishers and broadcasters to redirect that budget towards their audiences by replacing the deprecating targeting currency in the ecosystem (cookies and IDs) with their own signals (behavioural, lifestyle, demographic, contextual; deterministic and modelled).

Our data infrastructure and platform underpins the ad business of 150 of the biggest publishers and broadcasters in the world and our edge technology allows publishers to reach 100% addressability, even in environments that block cookies by default. Market-leading advertisers are leveraging our data collaboration capabilities across this premium supply to transform their performance in the Open Web by targeting publisher signals: double their reach, double their sales, halve their cost per acquisition.

About the Role

In that context, Permutive is hiring a Senior Product Manager to own our Identity & Marketplace products and capabilities. The Identity & Marketplace team owns a critical layer of our product: Identity is the connective tissue that enables data collaboration between our publishers/broadcasters and ecosystem participants. And our marketplace is one of the applications of data collaboration: we relaunched the product earlier in the year with Ocado and have more exciting retailers and data partners in the pipeline.

What you'll be doing

• Developing empathy with the end user through customer interviews and beta programs

• Iterate on our existing solution to increase adoption and the value our customers derive from the product

• Refining our long term vision for the product

Beyond core product management responsibilities — refining the vision, managing the product throughout its lifecycle, and partnering closely with engineering — the role requires very strong adtech industry knowledge.

Success will be measured against three key areas

• Delivery: Product delivery against timelines for each stage of the product lifecycle

• Adoption & Usage: Adoption and usage of Identity & Marketplace capabilities by publishers and broadcasters specifically

Value: The value of the product will be measured in volume of impressions that targeted against marketplace and "connected" data

Your day-to-day responsibilities will include

• Strategy & roadmap: Refining the vision for the product as well as building & managing the roadmap

• Product execution: Producing clear, well-scoped product requirements to help our team understand what customer problems we're solving. Working with our engineering teams to ensure predictable velocity, balancing feature development with quality and internal requirements.

• Prototyping: working with the engineers and designer to rapidly build POCs to bring to life how we intend to solve problems identified in market

• Test and Iterate: Be in the market to gather feedback from prospects on the prototypes, and experiment with different strategies to refine product-market fit. Defining and analysing metrics so that we understand customer behaviour, gaps and opportunities

• Equip GTM teams (in partnership with product marketing): sales and customer success teams are equipped with collateral (such as prototypes, slides, dashboard etc.) to progress deals down the sales funnel.

• Subject Matter Expert (SME): Act as the internal and external expert on all things related to Identity and Data Collaboration within the AdTech ecosystem, providing insight and guidance to internal teams, customers, and partners.

What you'll need?

• Strong adtech industry knowledge with specific expertise in Identity solutions (e.g., managing an identity graph product)

• Experience in Product management, working with engineers and product designers

• Experience in leading the delivery of new products from ideation through launch

• Experience establishing the vision and plan for a product

What we are offering

We take a structured, objective approach to salary-setting, which is based on market information, our compensation strategy, and your experience and capability as assessed through our interview process. For a typical candidate who meets our requirements, we would pay between $160,000 - $175,000 + options.

Permutive Benefits

• In this together: As a full-time employee, you'll become a shareholder with stock options, sharing in our collective success.

• Family Comes First: Primary caregivers receive up to 6 months of fully paid leave and secondary caregivers receive 3 months of fully paid leave to bond with their little ones.

• Your Time, Your Way: Flexible hours let you fit work around your life, whether it's hitting the gym, meditating, or handling family needs.

• Upgraded Workspace: A $450 budget helps you create the perfect home office setup.

• Recharge & Refocus: Unlimited paid time off (with a minimum of 25 days + public holidays) ensures you get the rest you need.

• Grow with Us: Ongoing training and development opportunities fuel your career aspirations.

• Mental Health Matters: We prioritize your well‑being with free access to TalkSpace, our mental health partner.

• Healthy & Happy: Comprehensive health, dental, and vision coverage keeps you and your family feeling your best. Choose a plan with 100% coverage for yourself, with options to cover your dependents at 75%.

Work Your Way

Permutive trusts you to manage your time and deliver results. Our hybrid model allows you to choose where you work best, whether in your own productive space or our London (Farringdon) or New York (Union Square) offices. That said, none of us work alone; we are part of a team.

To foster collaboration and connection, teams in these locations come together in person at least once a week and are encouraged to benefit from being in our offices to meet with teams more often. Commercial and customer‑facing teams are encouraged to embrace in‑person interactions to build lasting relationships with clients and colleagues.

Every Permutive employee gets together in person at the company's Annual Kick Off for a week in February. Each year's event promises to be an exciting opportunity for us to come together, reconnect with colleagues, and align on our shared vision for the year ahead.

Diversity, Equity & Inclusion

At Permutive, we're taking a thoughtful, intersectional, long‑term approach to diversity, equity & inclusion. We care deeply about creating an inclusive work environment that allows everyone to flourish, and we are taking continual action to progress in that direction.

We're committed to hiring people regardless of race, religion, colour, national origin, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, age, neurodiversity status, disability status, or otherwise.