Digital Marketing Strategist - Dublin, United States - Farmers Home Furniture

Description

Farmers Home Furniture is seeking a digital marketing strategist to join our advertising department. Founded in 1949, Farmers has since become one of the fastest growing furniture retailers, with over 250 store locations throughout the Southeast. As one of the largest employee-owned companies, we are committed to providing our customers with the best possible service and selection.

Job Description:

• Develop concepts using Google Ads, Analytics, YouTube and Big Query developed dashboards
• Devise and implement strategies that drive online traffic to the company's websites to create additional lead generation opportunities.
• Working knowledge of Search Engine Optimization to maintain strong organic KPI's
• Manage online brand and product campaigns to ensure consistency and raise brand awareness.
• Improve the usability, consistency, design, and content of segment external website
• Provide and evaluate website analytics to determine future digital strategies
• Assist with supporting new product launches
• Translate company goals and objectives into actionable & measurable digital marketing programs including SEO, PPC, social, mobile, email, online media, website strategy and other digital components
• Develop digital metrics strategies and conduct analysis to make recommendations that will increase company ROI
• Plan, execute and monitor digital/social media campaigns across Meta, Instagram, YouTube, Google, Pinterest and emerging social networks/technologies

• Employee Stock Ownership Plan (ESOP)
• 401K Plan with Employer Matching Funds
• Group Medical, Dental and Life Insurance
• Annual Paid Vacation
• Paid Sick Leave
• Additional Voluntary Insurance Programs Available
• Paid Holidays, including the Employee's Birthday
• Employee Purchase Discounts