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Springfield

    Digital Marketing Manager - Springfield, United States - AEM

    AEM
    AEM Springfield, United States

    4 weeks ago

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    Description
    SUMMARY

    The Digital Marketing Manager will be responsible for all aspects of our digital marketing campaigns, including social media.

    ESSENTIAL DUTIES & RESPONSIBILITIES. Other duties may be assigned.
    • Plan and execute all digital marketing, including SEO/SEM and display advertising campaigns.
    • Design, build, and maintain our social media presence with the assistance of the social media specialist.
    • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
    • Identify trends and insights and optimize spend and performance based on the insights.
    • Brainstorm new and creative growth strategies.
    • Plan, execute, and measure experiments and conversion tests.
    • Collaborate with internal teams to create landing pages and optimize user experience.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Determine conversion points and optimize user funnels.
    • Manage the CRM database and train staff on the proper usage of CRM.
    • Manage website updates (plug-ins, landing page creation, blog posting, etc.).
    • Collect, monitor, and analyze data using KPIs (Click-through rate, conversion rate, cost-per-lead, and cost-per-booked-move).
    • Suggest ways to increase customer acquisition, demand generation, and revenue.
    • Implement/manage marketing automation software and other tech stacks.
    • Collaborate with agencies and other vendor partners.
    SUPERVISORY RESPONSIBILITIES

    This position has no supervisory responsibilities.

    QUALIFICATIONS

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
    • Proven proficiency in customer relationship management (HubSpot preferred), database management, and Microsoft Office (Email, PowerPoint, Excel, and Word). Intermediate or higher-level skills required.
    • Proven strong project management, organizational, and decision-making skills.
    • Strong attention to detail.
    • Analytical minded to determine ROI and demand generation trends.
    • Results-oriented individual who thrives in a fast-paced environment, manages details, and ensures projects are completed on time.
    • Must be self-motivated and have proven success as an individual contributor and a track record of strong teamwork and collaboration.
    SKILLS, ABILITIES, CHARACTERISTICS, TRAITS.
    • Ability to work cohesively in a team environment.
    • Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and/or display advertising campaigns.
    • Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
    • Experience in optimizing landing pages and user funnels.
    • Experience with A/B and multivariate testing
    • Solid knowledge of website analytics tools (G4, Hotjar, Mouseflow, PowerBI)
    • Experience in setting up and optimizing Google Adwords campaigns.
    • Strong analytical skills and data-driven thinking
    • Up to date with the latest trends and best practices in digital marketing and measurement
    EDUCATION and/or EXPERIENCE
    • Bachelor's or other four-year degree; preferred degree in marketing or related field.
    • Proven working experience in digital marketing.
    LANGUAGE SKILLS

    Ability to speak, read, write, and comprehend documents written in English to an above-average competency. Ability to support report generation and general correspondence. Ability to effectively present information to internal or external clients.

    MATHEMATICAL SKILLS

    Ability to add, subtract, multiply, and divide in all units of measure at an Intermediate to Advanced level. Ability to work with mathematical concepts such as probability and statistical inference.

    REASONING ABILITY

    Ability to solve practical problems and deal with various concrete variables in situations where only limited standardization exists. Ability to interpret various instructions furnished in written, oral, diagram, or schedule form.

    CERTIFICATES, LICENSES, REGISTRATIONS

    None

    PHYSICAL DEMANDS

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to use hands to finger and type. The employee needs to be able to hear well enough to communicate both internally and externally. The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

    WORK ENVIRONMENT

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    The working conditions are those of a normal office with the absence of disagreeable elements.

    EOE, including disability/vets
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