Sales and Marketing Coordinator - Greensboro, United States - NorthPoint Search Group Inc

Description

Our client, located in Greensboro, NC, s seeking a Sales and Marketing Coordinator to join their team.

This position reports to to the CEO, the Sales and Marketing Coordinator is responsible for developing and implementing strategic marketing plans to promote the overall brand management and corporate identity.

Specific responsibilities include oversee and execute all social media marketing, work with webmaster to update website as necessary, organize and manage digital databases, oversee production of all printed marketing materials and trade show management.

Duties Include:
Develops, implements and manages company marketing plan within target industries
Creates, places and tracks all print advertising, social media and paid search efforts
Drafts, reviews and helps edit all external communication, including media and press releases
Coordinates and manages of all aspects of tradeshows and technical conferences
Maintain the overall corporate digital image
Develops collateral B2B print/digital online materials/advertisements of company's technical products
Overall responsibility of brand management and promotion
Monitor and report on effectiveness of company marketing campaigns and strategies
Manage and improve lead generation campaigns, measuring results
Manage social media accounts and blog and identifying relevant topics through to publication
Manages and updates technical content on company website on a regular basis
Provide marketing updates to manager and team quarterly
Keep Marketing folder on server organized and updated with current marketing materials
Prints and executes Company newsletter on at least a quarterly basis
Apply understanding of team dynamics to work effectively in teams, achieve goals and successfully plan and execute marketing activities to promote sales and revenues

Achieves company marketing goals and strategies by complying with established priorities and work procedures, along with utilizing good time management skills.

Contributes to team projects by exchanging ideas and options, works well with other departments, and develops positive working relationships while maintaining a commitment to excellence.

Execute all other marketing activities to support company's aggressive growth and revenue goals
Other duties as assigned by management.
Required Education, Certification, and Experience
Bachelor's degree in Marketing, Business, or related field
At least 3 years related marketing experience in a technical field
Highly creative and self motivated
Knowledge of planning marketing strategies and advertising campaigns
Web site management experience
Experience with a CRM program
Proficient computer skills and marketing design skills

Salary of $55K to $60K plus excellent benefits

For consideration send resume to
#J-18808-Ljbffr