Product Marketing Manager Cookieless Products - Irving, United States - Epsilon Group

Description

**Product Marketing Manager Cookieless Products (Remote)**

6021 Connection Dr, Irving, TX 75039, USA

Employees can work remotely

Full-time

**Company Description**

Named 100 Best Companies to work for in 2022

Come work with some of the brightest and most talented associates in the world. Epsilon believes in rewarding our associates accordingly. Expect endless opportunities to advance your career.

**Job Description**

The Manager, Product Marketing will play a critical role within the Epsilon Digital Media Solutions organization. Epsilon is building exciting and differentiated products for a cookieless world. This role will play a critical role in the marketing of these products to drive client adoption. In addition, this role will need to educate the marketplace on how digital marketing will evolve. Therefore it is an exciting opportunity involving both go-to-market & educational activity. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, go-to-market plans, sales enablement and thought leadership content. This person must have a strong understanding of digital advertising technology (especially the nuances of limited identity and the cookieless future) a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.

This role will regularly engage with key stakeholders in Product, Sales, and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon as well as broader Publicis organization. The role is primarily focused on the U.S. market, but also supports Epsilons and Publicis global teams and clients as needed.

**Key Responsibilities**

Be the expert on your buyers, how they buy and their buying criteria; be the expert on our products, solutions, your competition and how to win against them. Leverage this knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit.

Manage development and execution of GTM strategy and plans through cross-functional teams inclusive of Epsilon + Publicis

Developing market and category thought leadership, POVs and market activation plans.

Develop product positioning, value prop and key benefits that differentiate our products in the market, and equip our Sales team with a benefits-driven narrative for how our products solve client challenges

Develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos and more

Act as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, & Analyst Relations to drive plans that positively impact business goals

Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders

**Job Requirements**

3+ years of experience in marketing, product management, digital ad sales, programmatic advertising or related field

2+ years experience in Product Marketing, preferably in the ad tech or programmatic advertising space

Bachelors Degree from a 4-year college or university; MBA a plus

Ability to grasp and translate complex technical capabilities into clear benefits

Demonstrated success in creating compelling messaging, positioning, competitive analysis, managing product launches and end-to-end execution within a large matrixed organization

Excellent verbal and written communication skills; ability to work with and present to all levels and functions of an organization

Experience working in a fast-paced, highly cross-functional, global organization

Proven ability to lead and collaborate cross-functionally across marketing, sales and product teams, including with remote contributors and stakeholders

Creative, resourceful, self-starter who is results oriented and a collaborative team player.

Exceptional writing and communication skills

Highly organized with good follow through capabilities

Ability to manage time and juggle multiple priorities to execute high-quality deliverables

**Additional Information**

**When youre one of us, you get to run with the best.** For decades, weve been helping marketers from the worlds top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID is the industrys most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit

**Great People Deserve Great Benefits**

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilons policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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**Job Location**

Product Marketing Manager Cookieless Products (Remote)

6021 Connection Dr, Irving, TX 75039, USA

Full-time