Senior Manager, Marketing - Baton Rouge - Studyville LLC

Description

Overview
Who We Are
Studyville is a premier academic enrichment hub, where students of all ages gain the confidence, skills, and support to thrive. With a reputation for excellence, we provide high-quality tutoring and a vibrant, welcoming environment that inspires learning and growth.
Position Overview
The Senior Marketing Manager is both strategist and executor. You'll design and implement campaigns that drive measurable enrollment, franchise growth, and district partnerships while using Studyville's remarkable student outcomes data as a storytelling engine. This role requires a marketer who can translate raw numbers into compelling narratives that showcase our impact, differentiate us from competitors, and build trust with parents, districts, and franchise partners. It's ideal for someone who can have an "owner's mindset" and enjoys rolling up their sleeves to run ads, create content, and deliver tangible results.
Work Environment

• This is a full-time M-F position; evening and weekend availability required as needed by the business
• Ability to travel up to 15% of the time
• Overnight travel required for conferences and events
• On-site: Primary work location, 8318 Jefferson Hwy, Baton Rouge LA 70809

What We Offer

• Competitive salary rate: $75,000 to $85,000 - DOE
• Health Insurance: Dental, Medical, & Vision
• Flexible PTO policy
• All business-related travel expenses covered (meals, lodging, and transportation)
• Professional Development

Responsibilities
Key Responsibilities
Consumer Product Marketing (Primary Focus)
Social Commerce & E-Commerce

• Build and manage Instagram Shop and e-commerce presence for consumer product sales.
• Develop and execute social media content strategy across Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
• Create and manage pre-order hubs with conversion optimization (abandoned cart recovery, retargeting, SMS marketing, referral programs).
• Build email drip campaigns for pre-launch nurture, launch announcements, and customer retention.

Strategic Partnerships & Institutional Distribution

• Pitch and secure collaborations with national organizations and institutional partners.
• Develop retail and museum store distribution partnerships with limited-edition product strategies.
• Support retailer outreach to specialty stores, independent bookstores, and local boutiques.

Media Relations & Influencer Marketing

• Pitch national parenting/education outlets and trade publications.
• Manage advance review copy distribution, press releases, and regional media outreach.
• Book media appearances on local news and morning shows; pitch video segments.
• Identify, recruit, and manage influencer partnerships across parenting, education, and homeschool communities.

Launch Events & Activations

• Plan and execute pop-up activations, livestream events, and community partnerships.
• Coordinate library events, school visits, and festival booth presence.

Creative Asset Production

• Oversee production of packaged video ad units (15s, 30s, 60s; 9:16 Reels/TikToks), product demos, and static imagery.
• Develop retail POS assets: dielines, mockups, shelf-ready images, and display fixture designs.

Strategic Marketing Operations (Studyville Core)

• Develop and execute integrated marketing strategy tied to student enrollment, franchise sales, and ESA/district funding opportunities (ESA, TISA, Title programs).
• Build and manage marketing calendar aligned with enrollment cycles, franchise launches, testing seasons, and policy-driven opportunities.
• Create campaigns for different customer segments (parents, districts, franchise candidates).
• Oversee agencies and vendors, ensuring strategic alignment, AI-augmented workflows, and brand consistency.

Competitive Analysis & Market Intelligence

• Conduct ongoing market intelligence across tutoring, franchising, education, and consumer product sectors.
• Benchmark Studyville's offerings, pricing, and campaigns against competitors.
• Deliver quarterly competitive analysis with positioning, differentiation, and opportunity capture recommendations.
• Use AI tools (Perplexity, ChatGPT, Claude) to synthesize policy changes, competitor content, and market signals into concise briefs for leadership.

Digital Marketing & Demand Generation

• Own Facebook/Instagram, LinkedIn, and Google Ads with rigorous ROAS and CPA targets; implement dynamic spend optimization and creative iteration.
• Deploy AI-driven campaign orchestration: multivariate copy testing, headline/creative generation, predictive engagement scoring, and automated insights summaries.
• Manage SEO and local presence (Google Business Profile); drive consistent 5-star reviews through automated, ethical review-generation flows.
• Launch and optimize email/SMS nurture aligned with enrollment cycles and seasonal needs; leverage AI for segmentation, copy, and subject-line testing.
• Stand up conversion rate optimization (CRO) on landing pages with AI-assisted UX copy and rapid A/B test generation.

Brand & Content Leadership

• Serve as Brand Architect-shape and protect Studyville's identity (and sub-brands) while adapting for diverse audiences.
• Oversee production of proposals, presentations, blogs, white papers, case studies, thought leadership, and short-form video.
• Use AI tools (ChatGPT, Claude, Copilot, NotebookLM) to create brand-trained prompt packs, generate first drafts, turn outcomes data into narratives, and summarize long-form content.

Analytics & Reporting

• Be a data-fluent storyteller: translate analytics into clear narratives and decisions.
• Build outcome-focused dashboards (GA4, HubSpot/Salesforce, Looker/Data Studio) tying marketing spend to enrollment, district contracts, franchise growth, and product sales.
• Apply predictive insights to anticipate seasonal demand and competitor moves; use AI to detect anomalies and surface weekly highlights.

AI Enablement & Resource Hub

• Create a shared library of prompts, templates, style guides, and reusable assets for teams to produce on-brand emails, one-pagers, ads, and proposals in minutes.
• Host short trainings and office hours to uplevel non-marketers as "citizen creators."
• Maintain a lightweight knowledge base with AI-ready FAQs, approved messaging, and compliance guardrails.
• Ensure ethical, secure AI usage: protect PII, adhere to FERPA/COPPA where applicable, and document prompts/data policies.

Marketing Operations & Automation

• Own CRM/marketing automation (HubSpot/Salesforce): lifecycle journeys, lead scoring, enrichment, pipeline hygiene, and sales handoff SLAs.
• Automate routine processes with Zapier/Make and AI: content briefs, competitive roundups, weekly KPI digests, and review/reputation workflows.

90-Day Priorities
Consumer Product Launch (Primary Focus)

• Launch social media accounts and Instagram Shopping; build pre-order hub and e-commerce infrastructure.
• Develop content calendar and begin social media campaign execution.
• Create partnership pitch decks and initiate outreach to institutional and retail partners.
• Build media list and distribute advance review copies; book broadcast media appearances.
• Recruit and activate influencer partnerships (minimum 15 by launch).
• Oversee production of video ad units and creative assets.
• Plan and execute launch events and activations.

Studyville Core Marketing

• Audit all channels, ad performance, assets, and competitor activity; deliver comprehensive competitive analysis with positioning recommendations.
• Optimize Meta/Google accounts for lower CPA and higher conversion rates; implement AI-powered creative testing.
• Launch automated email/SMS sequences aligned to enrollment cycles and franchise nurture.
• Implement unified ROI dashboard linking spend to enrollments, district deals, and franchise pipeline; add weekly AI-generated KPI summaries.
• Establish brand-trained prompt library, usage guidelines, and self-serve asset hub; train core teams on AI tools.

Key Performance Indicators
Consumer Products

• Pre-launch follower growth, email subscriber acquisition, and pre-order targets
• Launch month order volume and media placement targets
• Social engagement rate, e-commerce conversion rate, and ROAS
• Partnership pipeline development and institutional account acquisition

Studyville Core

• Enrollment growth tied to marketing campaigns
• CPA/CPL and conversion rate improvements; ROAS across all paid channels
• Franchise lead velocity and pipeline conversion
• District/ESA contract pipeline influenced by marketing
• Review velocity and rating (Google Business Profile)
• Content throughput and time-to-asset; landing page CVR uplift
• Adoption of AI playbooks across teams; measured productivity lift

Qualifications
Qualifications
Required

• Bachelors degree in Marketing or related field
• Must reside in Louisiana or willing to relocate by start date
• 5+ years of marketing experience with proven track record of tying marketing to growth metrics (ROI, ROAS, enrollment, pipeline, sales).
• Hands-on expertise with Facebook/Instagram Ads, Google Ads, and Google Analytics 4.
• Experience managing Instagram Shopping, Facebook Commerce, or e-commerce platforms.
• Proven success managing social media presence across Instagram, Facebook, LinkedIn, TikTok, and Pinterest.
• Experience building and optimizing email drip campaigns and marketing automation (HubSpot, Klaviyo, Mailchimp, or similar).
• Demonstrated ability to establish and track ROI on marketing spend; report on ROAS, CPA, and pipeline impact.
• SEO and AIO experience: on-page, off-page, and technical SEO and AIO strategies.
• Strong project management skills; ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong CRM fluency (Salesforce and/or HubSpot).
• Strong content creation and brand management skills.
• Excellent written and verbal communication skills.

Required AI Skills

• Advanced prompt design and workflow building with ChatGPT, Claude, Perplexity, Copilot, and/or NotebookLM to generate ads, emails, proposals, briefs, and insights.
• Ability to create brand-trained prompt libraries, writing guides, and reusable templates that enable non-marketers to produce on-brand assets quickly.
• Experience orchestrating AI-driven ad testing, dynamic creative, subject-line/copy variation, and automated insights summarization.
• Comfort stitching tools with Zapier/Make; strong data hygiene and governance mindset.
• Clear understanding of privacy and compliance in education contexts (FERPA/COPPA).

Preferred

• Experience in education, children's products, publishing, or franchising sectors.
• Experience with product launches and go-to-market strategy.
• Existing relationships with parenting/education media outlets.
• Influencer marketing and partnership development experience.
• Adobe Creative Suite or Canva proficiency (InDesign preferred).
• PR or media relations experience.
• Event planning and execution experience.
• GA4/BigQuery basics, Looker/Data Studio, or light SQL/Sheets modeling for cohort/LTV analysis.
• Familiarity with generative design tools.

Competencies

• Strategic thinker and hands-on operator; owner mentality and bias for action.
• Exceptional writing and storytelling; clear presenter to executives and partners.
• Vendor and stakeholder management.
• Organized, deadline-driven, and comfortable prioritizing amidst seasonality.

Studyville LLC is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic."
Pay Range