- Create compelling, cost-effective multi-channel advertising campaigns to grow our brand awareness and lead generation for East Bay SPCA programs (e.g., adoption promotions, training classes, spay/neuter appointments).
- Propose, manage, and stay within annual advertising budget.
- Define and execute paid efforts to grow social media followers and e-news signups, as well as paid ads leveraging East Bay SPCA business accounts (e.g., Yelp, NextDoor).
- Utilize search engine marketing tactics to generate site traffic and convert site traffic through calls to action, landing pages, and lead generation content, including Google Ads paid ads and grant account for campaigns.
- Team lead for online customer inquiries across business and supports inquiries on social platforms as needed.
- Lead the Marketing Team's event strategy and execute successful community events and select on-site events. Set annual targets for events, relationship development, and event attendees (where applicable), that align with overall marketing goals.
- Recruit (in partnership with Volunteer Services) event volunteers to support community and select on-site events.
- Manage and train volunteers for off-site and select on-site events, including regular communication, definition of roles, setting expectations, and gathering feedback on their experience and knowledge of past events.
- Research and develop relationships with community event leads/opportunities and advertising contacts.
- Support and attend marketing, development and other community events as needed.
- Partner as project manager with Vice President of Philanthropy, Vice President of Marketing and Communications, and event planner to execute annual fundraising events (Growl, Meow & Wine) and quarterly donor house parties.
- Develop and execute marketing and collateral plan, coordinate internal teams and event planner leading up to and the day of each event.
- Create online and offline communications, and branded collateral for the event.
- Additional duties as assigned.
- Coordinate with teams across the organization and create signage that optimizes the customer experience and communication.
- Update website content as needed for campaigns and events.
- Leverage Asana project management tool to track assigned tasks/projects, gather input, and to track assignments. Communicates with stakeholders on project status and outcomes in a timely manner.
- Stay abreast of advertising and community event trends, as well as those within the animal welfare space. Bring updated best practices and recommendations to the team on a regular basis.
- Attend and assist with media appearances and on-site coverage as needed.
- Ensure the organization's mission and brand is consistent and present in all work.
- Other duties as assigned.
- Experience managing integrated multi-channel digital campaigns.
- Google Analytics, including conversion tracking.
- Experience with advertising/promotion on social platforms (e.g., Facebook/Instagram ads, Google Ads and targeting)
- Proficient in SEO/SEM strategy and management.
- Experience with retargeting campaigns.
- Management of Google Grant a plus.
- Monitors and analyzes metrics to measure the effectiveness of communications and campaigns; develops reports to demonstrate impact and ROI. Experience with digital analytics, including the use of data to shape strategic decisions, and the establishment of objectives and KPIs, and setting up funnel conversion goals to measure their progress.
- Volunteer and event management experience.
- Project management expertise: defining requirements, developing timelines, workflows, maintaining budgets, keeping teams on track to meet deadlines and goals.
- Strong experience with copywriting for advertising, websites and other platforms.
- Ability to work well independently and collaboratively with a high degree of professionalism. Experience building relationships internally and externally to ensure success for key stakeholders and the organization.
- Experience using MailChimp or similar email marketing platform to create templates, manage lists and engagement, run email marketing campaigns, track results.
- Ability to capture and edit photos, and create graphics in tools such as Adobe Photoshop, Adobe Lightroom, Canva.
- Website editing expertise on platforms such as WordPress, including SEO management.
- Experience working with external vendors, including negotiation of contracts, a plus.
- High proficiency using Microsoft Office applications (Outlook, Word, Excel, PowerPoint) required.
- Ability to effectively prioritize, multi-task and meet deadlines in a fast-paced environment.
- Strong work ethic with initiative to creatively solve problems, improve efficiencies and exceed expectations.
- Work is performed in an animal shelter with exposure to seasonal outdoor conditions.
- Must be comfortable working with and in close proximity to cats and dogs in a shelter environment. Animal waste contact, smells and visual exposure are prevalent. We will provide training.
- Noise exposure varies and often includes uncontrolled barking and other animal vocalizations.
- Work experience with the nonprofit sector preferred. Familiarity with animal welfare is a plus.
- Must have transportation and availability to work some nights, early mornings, weekends and holidays as needed.
- Occasional lifting up to 50 lbs. with reasonable accommodation.
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Marketing & Outreach Specialist - Oakland, United States - EAST BAY SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS
Description
Job DetailsJob Location
Oakland Adoption Center - Oakland, CA
Position Type
Full Time
Salary Range
$61, $71,500.00 Salary
Job Category
Professional Services
Description
Reporting to the Vice President of Marketing and Communications, you will execute creative, engaging targeted advertising campaigns, outreach and events toward increasing leads, and awareness for a range of East Bay SPCA programs. These campaigns often span digital (web, social, email, search, etc.) and print (ads, flyers, etc.), and rely upon coordination with internal and external teams.
You will be responsible for increasing East Bay SPCA's visibility through community events and strategic East Bay SPCA driven events. You will build our capacity to participate in community events through a team of volunteers.
Your passion for project management is not only campaign driven but extends to your event management. You have the skill to not only manage community events, but also coordinate resources and marketing for our annual and quarterly events.
You are excited to engage our community in the innovative and impactful work of East Bay SPCA, inspiring them to support the organization and become brand ambassadors. You are results-driven and enjoy building relationships with our community.
Qualifications
Specific Position Requirements
Advertising and Lead Generation (approx. 45%)
Marketing & Outreach Specialist professionals in Oakland
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Bautista Guerrero
Adaptable, Professionally Oriented College Student