Marketing Analyst - Chicago, United States - CPS

Description

Job Description

Marketing Analyst

Location:
Chicago/hybrid 3 days in office 2 days remote

Salary:
$80K- Depends on experience
Our client, an innovative independent agency is seeking a

Marketing Analyst

to be a key player in shaping the success of their clients. This agency prides itself on creativity, data-driven strategies, and a dynamic team culture that fosters growth and collaboration.
Job Description
As a

Marketing Analyst , you will be at the forefront of our data-driven approach, providing valuable insights and strategic recommendations to enhance marketing performance for our diverse clientele.

You will play a crucial role in analyzing campaign effectiveness, consumer behavior, and market trends, contributing to the development of impactful marketing strategies.

Responsibilities
Conduct in-depth analysis of marketing campaigns across various channels, including digital, social, and traditional media.
Utilize tools such as Google Analytics, Adobe Analytics, and other relevant platforms to gather and interpret data.
Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop reporting frameworks.
Generate actionable insights to optimize marketing strategies, improve ROI, and drive overall business objectives.
Conduct market research and competitor analysis to identify opportunities and challenges in the industry.
Collaborate with clients to understand their business goals and tailor analytical reports to meet their specific needs.
Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.
Qualifications
Bachelor's degree in Marketing, Business, Statistics, or a related field.
Proven experience as a Marketing Analyst or in a similar analytical role.
Strong proficiency in data analysis tools and platforms (e.g., Excel, Google Analytics, Tableau).
Familiarity with marketing channels, including digital, social media, and traditional advertising.
Excellent communication skills to convey complex data insights in a clear and understandable manner.
Ability to work independently and collaboratively in a fast-paced, dynamic environment.
A strategic mindset with a keen eye for detail.
Experience with CRM platforms and customer data analysis.
Familiarity with statistical analysis tools and techniques.
Previous experience in an independent agency setting.
Passion for staying ahead of marketing trends and innovations.
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