Content Strategy Leader - New York, United States - IBM

Description

Your Role and Responsibilities

Are you a data-driven leader that is looking to lead the conversion mission of our THINK content experience? We are looking for curious, data-driven strategy leaders to lead and manage a team of content strategists, who are focused on engaging and progressing users to partner with IBM.

Your role is set the strategy for your team to progress IBM prospects and clients down their user journey.

Your strategy and team should use different data sources, such as competitive research, a/b testing, user testing, and web performance to inform your hypotheses and decisions around conversion.

This is inclusive but not limited to codifying best practices around asset and product placement on our page templates, messaging, effective layouts, and more.

This data-driven approach will allow you to make actionable recommendations across our web footprint at scale, allowing for meaningful improvements in conversion metrics such as our bounce rate and registration rate.

Drive progress against our annual engagement goals to through our various inbound content types, such as explainers, podcasts, videos, tutorials and more
Manage a team of strategists, providing regular feedback to help individuals improve the quality of their work and achieve business outcomes
Lead a scalable data-driven merchandising strategy across our inbound web footprint across
Make use of our marketing tools, such as web analytics, a/b testing, user testing, heatmapping, and more, to inform your strategies and decision-making and those of your team
Provide feedback and steer the automation of merchandising in partnership with our data engineering to accelerate the execution of the strategy

Ensure the adoption of IBM standards and collaborate with governance stakeholders to adjust our standards as needed to ensure that our content shows up as one IBM to the market.

Collaborate with content, design and development teams to implement changes across our footprint that will drive conversion
Collaborate with SEO strategists and user researchers to understand the content needs of our core audiences
Be a resource and mentor for more junior members of your team and the broader team

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Required Technical and Professional Expertise
You have managed a team of strategists to drive business outcomes at scale
You can demonstrate how you have used data in the past to drive business outcomes
You have experience with leading conversion rate optimization (CRO) programs, particularly with inbound programs
You have experience with audience segmentation and personalization to drive user progression within the buyer journey
You enjoy self-driven learning on new technologies
Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a 'we succeed as a team' attitude.

Preferred Technical and Professional Experience
You have experience with recommendation engines

Required Education
Bachelor's Degree

Preferred Education
Master's Degree

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Wonder if IBM is the one for you?

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company.

They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM
IBM's greatest invention is the IBMer.

We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain.

Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Other Relevant Job Details
IBM offers a competitive and comprehensive benefits program.

Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long
• term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics.

IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.