Int'l Digital Marketing Specialist, Gbl Com - Glen Allen, United States - Hamilton Beach

Description

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and

team work

. We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years. We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances, along with 401(k), paid vacation,

a hybrid work schedule

a paid charitable day off to share your talents with the non-profit

of your choice, "summer hours" which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.

We have an immediate opening for

a

International

Digital Marketing Specialist

Commercial

opportunity at our Corporate Headquarters in Glen Allen, Virginia. As a

n International

Digital Marketing Specialist

• Commercial

at Hamilton Beach Brands, Inc. you will be a collaborative team player and strive to increase reach, interaction, conversion, and engagement of our

B2B

brands in the digital world.

This means that you will

enhance the productivity of the Commercial Division known as Hamilton Beach

Commercial, which markets products to the food service and hospitality industries, through execution of

our global digital strategy

under the direction of the Manager, Global Digital Marketing Programs and the Sr. Manager, Global Commercial Digital Marketing.

Responsibilities include:
Use marketing technology to

maintain

current marketing programs and

identify

opportunities to

leverage

technology to

optimize

workflow

Proactively manage digital marketing campaigns and projects from

inception

to completion

under direction

Coordinate and

implement B2

B

marketing and promotional strategies across multiple channels, including social, brand websites, email, and others

Contribute to an excellent

customer

experience by helping update/test website content, links, and navigation paths

Execute targeted email, list growth strategies, maintenance, segmentation, and analysis

as directed

Prepare and share reports,

monitor

and track trends, and incorporate data into larger integrated marketing and ecommerce recaps

as directed


Requirements:
A

Bachelor's Degree in Marketing

, Advertising,

Communications

or related field.

3+ years digital marketing experience with proven experience developing,

implementing

and measuring multi-channel digital marketing campaigns

Experience working with a publishing plan and inbound marketing

Experience executing and analyzing drip marketing campaigns and online marketing programs

Experience working within Social Networks such as Facebook,

Instagram ,

Pinterest,

Twitter

and YouTube

Strong listening, writing and communication skills with the ability to think objectively

Highly detail oriented with organizational and time management skills and able to manage multiple projects simultaneously while quickly shifting priorities according to business needs

Hubspot

, Google Analytics, HTML, and

WordPress

experience preferred

Experience in

International digital marketing and its nuances preferred

The successful candidate will have proven ability to work well in a fast-paced, team-focused environment

and be able to support multiple tasks with simultaneous priorities. He or she must be a dedicated, creative,

results driven

self-starter with a strong work ethic and excellent communication and collaboration skills.
Our employees enjoy working in a tobacco-free and drug-free environment

.

We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and

retaining

a diverse workforce.

We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

Our company uses E-Verify to conf

irm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.
E-

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