Digital Marketing Lead - New York - Modern Mexican Restaurants

    Modern Mexican Restaurants
    Modern Mexican Restaurants New York

    5 days ago

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    Description
    ROLE SUMMARY

    Job Title: Account Lead, Digital

    Company: Richard Sandoval Hospitality

    Classification: Full Time, Non-Exempt

    DESCRIPTION

    **About Us**
    RSH is a hospitality group with global impact. We develop concepts and business strategies that build the reputations, tell the stories, and grow the revenues of restaurant and hospitality brands alike. With 60 locations across 4 continents, 11 countries, and 10 US states, our depth of experience extends to most corners of the planet.

    **Role Overview**
    The Account Lead, Digital will lead the digital marketing strategy and implementation for specific Richard Sandoval Hospitality locations. This entails overseeing integrated marketing communications, lead generation, website marketing and management, email campaigns, social media engagement, video production, mobile marketing, viral campaigns, SEO and SEM, and other digital marketing efforts.

    **Key Responsibilities**

    ### Brand Digital Campaign Management

    * Manages the development of digital campaigns for signature multi-location restaurant brands.
    * Communicates the strategy, plan, and progress, providing performance updates to internal teams and stakeholders. Drives the launch and optimizes performance marketing campaigns to achieve KPIs.
    * Works with designers within brand team to create compelling creatives that resonate with our target audiences.
    * Leverage customer insights to better segment, target, and reach potential customers

    ### Account Management

    * Serves as central point of contact for digital marketing for select restaurants in the portfolio and additional business lines within the company as we grow and scale
    * Develop and implement comprehensive digital marketing strategies for select restaurants to achieve business objectives and enhance brand awareness.
    * Utilize data analytics tools to track and analyze campaign performance, providing regular reports and continually optimize campaigns based on performance data.
    * Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns. This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners
    * Set acquisition and growth targets for marketing teams spread across offline and online channels such as social, search, paid search, mobile, display, etc
    * Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats.

    ### OTHER

    * Support the marketing team with all programs, tasks, and initiatives
    * Support O&O, licensing, consulting, and other restaurant teams with local marketing initiatives & photoshoots when applicable
    * Promote a company culture in which internal and external customer satisfaction is the primary concern
    * Maintain knowledge of competition and industry trends
    * Develop solid working relationships across departments
    * Establish clear channels of communication across departments
    * Develops video content as needed

    **Requirements**

    ### Required Skills & Experience

    * Proven experience (3+ years) as an Account Lead, Digital, digital marketing manager, digital account manager, growth marketing, digital strategy or a similar role
    * Bachelor's degree with a major in marketing, advertising, or related field
    * Proficiency and experience running ad campaigns on digital advertising platforms (e.g., Meta, Google Ads)

    ### Preferred Qualifications

    * Hospitality industry experience (hospitality groups, hospitality-focused digital marketing agencies, hotels, restaurants)
    * Proficiency in Spanish language

    **Travel Requirements**
    Occasional travel may be required to restaurants in the United States or overseas.

    **Salary Range**
    $55,000 - $60,000

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