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Market Insights Analyst II - Richmond, United States - Silgan Dispensing
Description
Career Opportunity:
Insights are the foundation of Silgan's commercial engagement approach, focused on integrating market, consumer, and brand understanding with best in class dispensing technology to create differentiated packaging solutions.
The role enables this strategy by analyzing a variety of secondary databases, subscription intelligence services, consumer reviews, customer and competitive websites, and other research to enhance the organization's market knowledge.
Specifically, the outputs from this role help drive improved market assessment, brand understanding, new product designs, and competitive reviews.A successful candidate will have a passion for analyzing multiple and varied data sets, a keen eye for identifying relevant information, strong computer and organizational skills, an ability to package data to make it easily accessible to others (including data visualization and data storytelling), experience with a variety of consumer research methods (qualitative and quantitative) and an interest in connecting knowledge to tangible business opportunities.
Key Responsibilities:
Category & Market Analysis :
Leverage databases, industry articles and secondary research to assess different regional and global categories size, growth projections, packaging composition, retail sales trends, and brand shares.
Customer and Competitive Mapping :
Identify and map products, markets, brands, packaging types, shelf impact, product launches, and strategies using desktop research (websites, articles, earnings reports) and store audits.
Brand and Product Performance :
Analyze retail point of sale data (i.e. Nielsen) and social listening tools to identify sales trends, pricing and distribution changes, consumer needs and pain points, and packaging preferences and performance.
Reporting :
Package and present data, trends and insights in a clear and informative manner to stakeholders including story-telling reports / Data visualizations
Dashboards :
easy to use dashboards for stakeholder use; Data visualizations (including interactive) and data story-telling
Internal Partners:
Strategic Marketing
Product Line Management
Innovation and Design
Sales and Commercial Leadership
Core Capabilities:
2-4, or above 5 years of hands-on experience with market analysis, databases, social listening tools, 3rd party reports and a variety of consumer research methods (qualitative and quantitative).
Passion for relating research, data, and insights to broader business goals and challenges.
Strong written and verbal communication skills.
Data visualization & data story-telling communication skills a plus
Experience with Euromonitor, Nielsen, or similar databases
Experience with industry intelligence subscription services (e.g. Mintel, Stylus, Industry Intelligence)
Foundational knowledge of statistical analysis
Skilled in PowerPoint and Excel (Macros & VBA for automation)
Experience with Statistical software (e.g SPSS, R,) or Data visualization tools (e.g. Power BI, Tableau, Zoho Analytics)
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