- Maintain the Arts Bonita website with regular updates to ensure current information, including posting articles and providing customer service for the Member News section.
- Serve as editor of Arts Bonita's blog, writing and compiling entries highlighting current news from Arts Bonita and member individuals and organizations; maintain a regular blog posting schedule.
- Manage the organization's social media presence and strategy: creating and posting regular content, collaborating with staff to highlight special initiatives, and cultivating enhanced visibility and engagement opportunities.
- Create and send regularly recurring email communications to increase engagement, including member e-newsletters.
- Leverage Arts Bonita's communications channels to promote and increase visibility for articles, videos, and other content.
- Collaborate with the membership team to highlight membership benefits through Arts Bonita's communications channels.
- Understand Google Ads, Google Ad Grants, and Google Analytics to effectively drive traffic to Arts Bonita's website and increase awareness of our organization.
- Develop and implement public relations strategies to enhance Arts Bonita's reputation and visibility.
- Cultivate relationships with media outlets, journalists, and influencers to secure coverage and promote Arts Bonita's programs and initiatives.
- Draft press releases, media pitches, and other communication materials to effectively communicate Arts Bonita's message to external stakeholders.
- Monitor media coverage and social media mentions, providing regular reports and analysis to inform future strategies.
- Work with the Marketing Director to develop specific marketing strategies for all programs.
- Execute marketing plans for Arts Bonita's programs to drive revenue and engagement, focusing on email and other digital marketing strategies and channels.
- Manage website presence for all Arts Bonita programs; coordinate with information and digital asset manager on program website infrastructure.
- Collaborate with programs, development, and other internal teams to develop program marketing messaging and coordinate marketing timelines.
- Manage organizational email and digital content calendar, collaborating across departments to balance messaging priorities.
- Manage Arts Bonita's bulk email program, maintaining a segmented email list and using bulk email data to inform continued bulk email developments.
- Track and analyze results of program and content marketing strategies to inform and refine future marketing efforts.
- Collect and share regular website usage and performance statistics, collaborating with information and digital assets manager to track and analyze data.
- Excellent writing, editing, and proofreading ability
- Committed team player with outstanding cross-departmental collaboration skills
- Strong follow-up and time management skills, including the ability to manage multiple projects
- Entrepreneurial spirit and a creative and positive approach to problem-solving
- Willingness to work some weekends and weeknights to capture Arts Bonita's events and programs.
- Bachelor's degree or relevant experience required
- Minimum of three (3) years of communications and marketing experience, preferably in the arts, culture, and/or education
- Strong knowledge of Microsoft software (Outlook, Word, Excel, and PowerPoint) required
- Proficiency in email marketing and social media is required
- Experience with digital media, including video creation and editing, preferred
- Experience with Content Management System (CMS) preferred
- Knowledge and appreciation of music, theater, or the arts are preferred
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Communications Manager - Bonita Springs, United States - CENTER FOR THE ARTS BONITA SPRINGS DBA Arts Bonita
