Growth Marketer - Braintree, United States - HireMinds

Description

Our client is a growing provider of high end hospitality services. They are looking for a talented Senior Manager of Demand Generation as they look to hit major growth milestones in 2024.

The right candidate will develop and execute digital campaigns spanning both consumers and businesses. The Demand Generation Manager will partner closely with sales and the broader marketing team to drive leads and develop new markets.

Reporting to the VP of Marketing, this is an onsite position within my clients Braintree office. The salary range is $110,000-125,000 + bonus. Apply today

Responsibilities:

Develop and put in place customer acquisition strategies that improve and increase lead volume and quality

Oversee all marketing demand generation activities based on defined pipeline and efficiency goals

Collaborate with stakeholders across sales, marketing and executive teams to devote proper resources to meet demand generation goals

Develop and refine a lead scoring model to optimize sales resources

Ensure campaign content follows all brand guidelines and drives a strong brand experience

Leverage AI and other technologies to build efficiencies

Analyze market trends, championing new strategies and tactics to promote the brand

Report out on metrics and results on a daily and weekly basis

Preferred Qualifications:

5+ years of B2C / B2B demand generation experience

Experience managing a variety of marketing channels (CRM, paid media, social), creating campaigns to emphasize awareness, lead generation and conversion

Track record of data oriented decision-making, optimizing campaigns based on performance

Hands-on knowledge of WordPress, HubSpot, and Salesforce preferred

Excellent communication skills