Media Planner, Brand Marketing, - Seattle, WA
2 weeks ago
Job summary
We are looking for an experienced Brand Media Planner to own a multi-million dollar global budget with a strategic focus on driving growth and awareness for Amazon Music.We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs,
- Manage a multi-million dollar global media budget to drive awareness and adoption of Amazon Music ,
- Develop and execute integrated marketing campaigns across a variety of digital and traditional media channels including Social Video Audio Programmatic Out Of Home and more ,
- Optimize media mix targeting improve efficiency ROI lead measurement analytics efforts data-driven insights inform future campaign planning running Brand Lift Studies leveraging in-house models financial impact collaborate cross-functionally creative content brand teams cohesive messaging brand positioning manage relationships media agencies vendors flawless campaign execution contribute GTM plans stakeholder teams full-funnel alignment major programs.
Job description
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