- Plan and execute multi-channel demand generation campaigns across digital, paid media, email, and event channels to drive lead acquisition and pipeline growth.
- Own campaign project management from concept through execution-ensuring timelines, budgets, and deliverables are met with precision and excellence.
- Oversee digital performance channels (SEO, SEM, paid social, and web) to drive efficient pipeline creation.
- Collaborate cross-functionally with content marketing, product marketing, and sales to align messaging, audience strategy, and pipeline goals.
- Manage and optimize the BlueConic website as a core demand channel-partnering with design and web teams to improve conversion paths, landing pages, and overall CRO performance.
- Support and scale BlueConic's event marketing efforts, including owned, sponsored, and partner events, to drive engagement and lead generation.
- Analyze and report on campaign performance, identifying insights to optimize future programs and investments.
- Leverage marketing automation and CRM systems to improve lead nurturing, scoring, and conversion workflows.
- Proven experience in demand generation or growth marketing, with demonstrated success managing integrated digital campaigns.
- Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously.
- Deep understanding of digital marketing channels including SEO, SEM, paid social, email, and content marketing.
- Experience with website management and conversion rate optimization (CRO) to drive engagement and lead efficiency.
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Strong communication and collaboration skills, with a proactive, "own it" approach to driving results.
- A growth-oriented mindset-you love experimenting, iterating, and continuously improving performance.
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Demand Generation Manager - Philadelphia - BlueConic
Description
Hybrid / Philadelphia, PA
At BlueConic, we're reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth-powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.
Join us in shaping the future of customer engagement-where businesses don't just collect data, but turn it into their next competitive advantage.
About the Role
As the Demand Generation Manager at BlueConic, you will be a key driver of our marketing strategy-responsible for developing and executing programs that generate high-quality leads and accelerate pipeline growth. This role requires exceptional project management skills, a strong digital marketing foundation, and the flexibility to support event strategy and execution as part of an integrated demand generation approach.
You'll orchestrate multi-channel campaigns, manage digital programs, and continuously optimize performance to drive measurable growth.
In this role, you will:
BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue.
More than 500 brands-including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever-use BlueConic to create meaningful relationships and drive long-term business impact.
If hired, applicants based in the US can expect an annual base salary and target bonus within the following ranges, depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more.
Annual base salary
$90,000-$120,000 USD
Annual target bonus
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Full time Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia, PA
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Full time Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia
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General Manager
Only for registered members Philadelphia, PA
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General Manager
Only for registered members Philadelphia, Pennsylvania, United States
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General manager
Only for registered members Philadelphia, Pennsylvania, United States
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General Manager
Only for registered members Philadelphia
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General Manager
Full time Only for registered members Philadelphia