Marketing Data Analyst II - Tate, United States - InfoPeople

InfoPeople Tate, United States

3 weeks ago

Description

The Marketing Data Analyst is responsible for building and validating metrics, monitoring data quality, analyzing various forms of data, providing reports, and interpreting results. They will collaborate closely with the Marketing team to support all their reporting and analysis needs, effectively communicating findings and recommendations based on data insights to stakeholders.

Job Requirements:

IF THE ATTACHED GRID IS NOT INCLUDED ON TOP OF THE RESUME IT WILL BE DECLINED AND YOU WILL LOSE THAT SUBMITTAL SLOT. The grid serves as screening questions for recruiters to ask candidates during calls, with notes added to the summary column. Candidates are not to provide their own answers.

Do Not Replicate Information Already Present on the Resume. re Vendors already working on this? No Has a candidate already been identified? No re you ok with H1B's? No Do candidates need to be local to interview? No but prefer CST or EST time zone. If yes, will they be required onsite? No. Onsite requirements? 5 days/week or Flex Onsite Schedule 2-3 days per week/month? N/A Potential to Extend? Yes Potential to Convert FTE? No Target Years of Exp: 5 Top 5 Must Haves: SQL experience, Web Analytics experience (ex Google Analytics), BI Tool Experience (ex. Tableau or Power BI), Digital Marketing Analytics experience.

Responsibilities:
Coordinates data warehouse import, transformation, and validation of new data required for analysis.
Monitors and analyzes key metrics ensuring accuracy of results from data analysis.
Assists engineering teams in creating and maintaining data reporting models.
Collaborates with tagging teams and implementation specialists to develop new digital tracking.
Builds and validates new derived metrics and associated business rules.
Conducts ad hoc data analysis and reporting.
Develops dashboards for reporting, and enhances existing dashboards.
Effectively communicates findings and results to marketing stakeholders.

Qualifications:

Experience in Digital Marketing data analysis.
Experience working with SQL.
Experience with web analytics tools.
Experience with BI tools.

Desirable:

Working experience with Tableau.
Working experience with Snowflake.
Working experience with Google Analytics.

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