Loyalty Experience Manager - Salt Lake City, United States - Maverik

Description

BASE CAMP
185 S. STATE STREET
SALT LAKE CITY, UT 84111, USA


Starting Salary Range at $65,000/year + DOE and Bonus Opportunity
Maverik/Kum & Go is seeing a driven Customer Marketing Specialist to join our team.

In this role, you will be responsible for developing and executing strategic marketing initiatives aimed at enhancing customer loyalty and driving business growth.

Working collaboratively with cross-functional teams, you will lead the planning and implementation of targeted campaigns, promotions, and communication strategies to engage both new and existing customers.

From overseeing loyalty programs to analyzing performance metrics, you will play a key role in shaping our brand's relationship with our valued customers.

Essential Duties and Responsibilities:
Develop and execute plans that support loyalty campaigns, promotions, and strategies to drive increased customer-loyalty program spend, membership growth, and member engagement (new member acquisition, activation goals, increased frequency, current member, lapsed members, membership on-boarding, etc.)
Manage the external marketing plans that support program growth including new member acquisition, existing member engagement optimization and financial benchmarks
Oversee various technical communication strategies to current loyalty members on member benefits, program usage and behavior-changing campaigns
Lead communication efforts to operations and field teams with all loyalty initiatives, promotions, training and program changes
Ensure alignment with brand equity, voice and storytelling priorities
Work collaboratively with key stakeholders and business partners across functional areas to forecast, manage and analyze program performance metrics and to report on activities
Facilitate collateral and creative deliverables to connect with loyalty customers and drive business goals
Manage sweepstakes and other customer programs to deliver intended customer-loyalty outcomes
Perform KPI analyses to inform the business, shape strategies and determine customer impact
Collaborate with Accounting team to ensure Loyalty invoicing is up to date and accurate
Be an evangelist for the loyalty program with internal stakeholders and an integral part of the Loyalty Steering Committee
Additional responsibilities as assigned

Qualifications:
Education

Bachelor's Degree in related field preferred

Qualifications:
Experience

3+ years' experience in customer acquisition, customer journey mapping or loyalty preferred
Loyalty Dashboard experience preferred
Experience contacting customers or researching the effectiveness of campaigns and solutions.
Experience in the convenience store or food service industry preferred
A track record of building strong relationships & influencing others to buy into vision or strategy.
A record of anticipating customer needs & giving high priority to customer satisfaction & service.

Qualifications:
Team Member Competencies

Excellent interpersonal, verbal, and written communication skills, including strong listening skills
Practice operating independently without the need for continuous oversight or direction
Proven ability to effectively prioritize and balance competing needs
A history of taking the initiative to identify and solve work-related problems
Experience in exercising initiative and sound judgment in decision-making

Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.

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