Social Media Manager - Los Angeles, United States - FULLDECK

Description

Agency client is looking for a Social Media Manager who will provide media services, strategic media planning, media buying, and execution for various high profile entertainment and theatrical clients.

Must have a general understanding of traditional media planning and integrated marketing strategies.


RESPONSIBLITIES:
Media Strategy & Planning
Work with clients to align on campaign details, KPI's, budgets, and creative restrictions.
Recommend appropriate media channels/tactics, spend, targeting, and creative best practices
Lead communication with external vendors to drive the RFP and negotiation process.
Share and sell through new, upcoming, exclusive, or timely opportunities to clients

Media Buying
Lead ad trafficking process between clients and vendors to ensure accuracy, and delivery.
Setup and launch biddable campaigns across all social platforms and Google Ads
Monitor live campaigns daily, including for both pacing and performance status
Regularly optimize campaigns to drive clients campaign objectives

Reporting
Regularly build campaign performance reports using data from platform dashboards.
Expertly pivot raw campaign data to summarize campaign performance.
Deliver cross-channel reporting with strategic campaign insights on a regular basis
Communicate campaign performance and media recommendations to clients.

Account Management
Respond to client communications in a reasonable timely manner.
Manage client expectation around deliverables, launches, and creative swaps
Keep senior management apprised of client updates, and upcoming campaigns.

by Jobble

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