Manager, Paid Search - Chicago, United States - Publiciscollective
Description
Job DescriptionOverview:
The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives.
This position requires a hands-on manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.
Thisposition is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations.
They will assist the Associate Media Director and VP in driving strategic paid search expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.
Role Objectives:
Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recapsCollaborate with direct reports, colleagues, and peers across the organizationComfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shiftDrawing on previous experiences, uses a variety of approaches to identify client needsPartner with clients to ensure their needs are met and their expectations surpassedUnderstands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obviousto come up with creative solutionsOptimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysisBudget and performance projections for testing new search partners or technologyProvide recommendations for using search to support new client objectives or campaignsConduct monthly client billing auditsPartner with Associate Director to develop processes for improved work flow within Publicis and between agency partners and vendorsMaintain stellar relationships with the vendor partners to further advance Publicis as a preferred client partnerProvide formal training to new team employeesWorking to master, identify, and communicate trends in search and in client industriesQualifications
Minimum Qualifications:
Bachelors degree or higher in marketing, advertising, business or equivalent3+ years of biddable media management experience with a focus on Search SA360, Bing Ads etc.2+ years working with search platforms with hands-on experience managing and optimizing buysExperience in applying search to brand-building & direct response initiativesUnderstanding of traditional and interactive media planning elementsStrong analytics, organizational, and communication skillsPrevious leadership/management experience is preferredProficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelResourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team settingStrong organizational, problem-solving, and communication skillsAdditional InformationIf you require accommodation or assistance with the application or onboarding processspecifically, please your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr