Social Media Specialist - New York
1 week ago
Job summary
This position works closely with attorneys, marketing leadership and business development teams to translate complex legal work into clear compelling content that builds visibility credibility and engagement.- Lead the firm's social media presence across LinkedIn Instagram developing creative campaigns and content aligned with firm priorities
- Monitor platform performance trends and audience engagement adapt content strategy accordingly
- Prepare deliver monthly social media performance reports including growth engagement reach campaign effectiveness Provide guidance training to attorneys on LinkedIn profiles content strategy best practices Content Creation Editorial Management Create edit high quality written visual content including social posts articles client alerts invitations presentations marketing collateral Serve in journalistic capacity by interviewing attorneys subject matter experts translating complex legal concepts into accessible content Manage development of external digital print materials including web pages practice descriptions lawyer bios fact sheets newsletters Ensure all content aligns with firm style guidelines make thoughtful recommendations to enhance clarity consistency impact Design Visual Assets Presentation Support Design produce marketing assets including digital ads event invitations newsletter layouts magazine advertisements Edit enhance PowerPoint presentations Excel tables ensure clarity visual consistency executive level polish Video Multimedia Production Plan record edit video content for social media digital channels attorney interviews event highlights short form video Handle video editing sound correction postproduction produce polished platform appropriate content CMS Digital Platforms Reporting Manage update website CMS WordPress Sitecore Drupal similar platforms Support creation distribution newsletters client communications email marketing tools Track report on performanc using data inform future strategy
Job description
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